Delivering more actionable and strategically valuable research, The Business Research Company’s 2026 market reports feature market attractiveness analysis, total addressable market evaluation, company benchmarking matrices, interactive Excel dashboards, expanded supply chain intelligence, emerging startup coverage, and detailed product insights.
Automation Software Market Value Analysis: What Growth Is Expected Over The Forecast Period?
The automation software market has experienced rapid growth in recent years. Its size is projected to increase from $529.72 billion in 2025 to $592.04 billion in 2026, driven by a compound annual growth rate (CAGR) of 11.8%. The historical expansion of this market can be attributed to several factors, including increasing enterprise process digitization, the early adoption of RPA tools, a rising demand for operational efficiency, the expansion of enterprise software ecosystems, and a growing reliance on workflow-based systems.
The automation software market is anticipated to undergo significant expansion in the coming years. It is projected to achieve a size of $917.77 billion by 2030, growing at a compound annual growth rate (CAGR) of 11.6%. This growth during the forecast period is attributable to factors such as increased investments in hyperautomation strategies, a rising demand for cloud-native automation platforms, the broadening of AI-powered enterprise software, an intensified focus on reducing dependency on manual processes, and greater adoption among non-technical business users. Notable trends within this period include the increased uptake of robotic process automation platforms, a surge in the deployment of AI-driven workflow automation, the expanding integration of low-code and no-code automation tools, the wider application of end-to-end business process automation, and a heightened emphasis on intelligent decision automation.
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Automation Software Market Industry Drivers: What Is Driving Revenue Growth?
The increasing adoption of IIoT and cloud-based solutions is anticipated to stimulate the growth of the automation software market. IIoT and cloud-based solutions pertain to interconnected networks of industrial devices and equipment that leverage cloud computing infrastructure for collecting, analyzing, and managing data, thereby improving operational efficiency, productivity, and decision-making in industrial settings. The demand for these solutions stems from the requirement for enhanced connectivity, real-time data analysis, and remote monitoring capabilities. Automation software is crucial for IIoT and cloud-based solutions, enabling the seamless integration, monitoring, and control of industrial devices and processes, alongside optimizing operations and enhancing efficiencies within industrial environments. For instance, according to AAG IT Services, a UK-based non-government organization, a report in January 2025 revealed that in 2022, 57% of SMB workloads and 56% of SMB data were hosted in public clouds. Furthermore, an additional 6% of each was expected to migrate to the cloud within the next 12 months, projecting that by 2023, approximately 63% of SMB workloads and 62% of SMB data would be cloud-hosted. Therefore, the expanding utilization of IIoT and cloud-based solutions is a significant driver for the growth of the automation software market.
Automation Software Market Segments: Where Are The Largest Growth Opportunities?
The automation software market covered in this report is segmented –
1) By Product: On-Premises, Cloud
2) By Organization Size: Small And Medium-Sized Enterprises (SMEs), Large Enterprises
3) By Application: Banking, Financial Services, And Insurance (BFSI), Information Technology (IT) And Telecoms, Retail And Consumer Goods, Travel And Hospitality, Healthcare And Life Sciences, Education, Media And Entertainment, Manufacturing, Other Applications
Subsegments:
1) By On-Premises: Enterprise Resource Planning (ERP) Software, Customer Relationship Management (CRM) Software, Manufacturing Automation Software, IT Process Automation (ITPA) Software, Business Process Management (BPM) Software
2) By Cloud: Cloud-Based ERP Software, Cloud-Based CRM Software, Cloud-Based BPM Software, Cloud-Based IT Process Automation (ITPA) Software, Robotic Process Automation (RPA) Software, Artificial Intelligence (AI) And Machine Learning-Based Automation Tools
Automation Software Market Industry Trends: What Changes Are Reshaping Demand?
Leading companies within the automation software market are concentrating on developing cutting-edge solutions, including work automation platforms, to secure a competitive advantage. Work automation platforms represent software solutions that offer a centralized setting where users can devise, implement, oversee, and enhance automated processes and workflows autonomously. For example, in April 2024, V7, a UK-based company specializing in healthcare automation, introduced V7 Go, a work automation platform that utilizes foundation models to learn and consistently automate repetitive operations. It employs generative AI to learn how to automate tasks consistently and on a large scale. Its initial focus areas encompass back-office tasks such as data input and administration, where it attains human performance levels within the first few hours of operation.
Automation Software Market Major Participants And Competitive Dynamics
Major companies operating in the automation software market are Microsoft Corporation, Amazon Web Services (AWS), Accenture plc, International Business Machines Corporation, Cisco Systems Inc., Oracle Corporation, NetSuite Inc., SAP SE, Salesforce Inc., Workday Inc., Red Hat Inc., Infor Inc., OpenText Corporation, Citrix Systems Inc., SAS Institute Inc., HubSpot Inc., Epicor Software Corporation, Progress Software Corporation, Deltek Inc., ActiveCampaign LLC, Canonical Ltd., Acoustic L.P., GetResponse Sp. z o.o., Puppet Inc., Act-On Software Inc., QualiSystems Ltd., ActiveTrail Ltd., Push Engage LLC
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Automation Software Market Regional Outlook: Where Are The Largest Opportunities Located?
North America was the largest region in the automation software market in 2025. Asia-Pacific is expected to be the fastest-growing region in the market. The regions covered in the automation software market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.