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Drinking Yogurt Market Size Forecast: How Big Could The Market Get By 2030?
The drinking yogurt market has experienced significant growth in recent years. It is projected to expand from $48.25 billion in 2025 to $52.59 billion in 2026, at a compound annual growth rate (CAGR) of 9.0%. This growth observed in the past can be attributed to factors such as increasing urban consumption of dairy beverages, growing awareness of gut health benefits, the expansion of cold-chain distribution networks, rising disposable incomes, and product diversification efforts by dairy brands.
The drinking yogurt market is anticipated to experience substantial expansion over the coming years. Its valuation is projected to reach $71.63 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.0%. This projected expansion can be linked to several factors, including an increasing appetite for plant-based options, a heightened emphasis on nutrition that enhances immunity, the broader consumption of health-focused beverages, advancements in probiotic strain development, and the proliferation of online food retail platforms. Key developments expected during this period involve a rising preference for probiotic-filled drinks, the introduction of more non-dairy drinking yogurt varieties, a greater emphasis on functional nutritional benefits, the wider adoption of easy-to-use on-the-go packaging, and continuous innovation in product tastes and formulations.
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Drinking Yogurt Market Industry Drivers: What’s Behind The Revenue Growth?
The expanding consumption of dairy products is set to fuel the growth of the drinking yogurt market moving forward. Dairy foods encompass items derived from mammal milk, including those from cows, goats, and sheep. This surge in dairy consumption is attributed to growing recognition of its nutritional advantages, evolving cultural tastes, shifting lifestyles, and influencing consumer preferences. Drinking yogurt, recognized for its adaptability, nutritional content, and convenience, is extensively utilized as a dairy product across diverse applications. Its flexibility and health benefits make it a favored dairy option for both culinary and dietary uses. For example, data from the Foreign Agricultural Service in November 2023, an overseas branch of the US Department of Agriculture, showed that milk consumption for factory processing climbed to 5.847 MMT, up from a projected 5.817 MMT in 2023. Furthermore, a new high of 445,000 metric tons of cheese production is forecast for 2024, indicating a 28% increase compared to 2023. Consequently, the rising intake of dairy food serves as a key driver for the drinking yogurt market.
Drinking Yogurt Market Segments: Where Is Growth Concentrated?
The drinking yogurt market covered in this report is segmented –
1) By Type: Dairy Based, Non Dairy Based
2) By Flavor: Flavored, Plain
3) By Packaging: Bottles, Tetra Pack
4) By Distribution Channel: Supermarkets And Hypermarkets, Convenience Stores, Specialty Stores, Online Stores
Subsegments:
1) By Dairy-Based: Regular Dairy-Based Drinking Yogurt, Low-Fat Or Reduced-Fat Dairy-Based Drinking Yogurt, Probiotic Dairy-Based Drinking Yogurt, Flavored Dairy-Based Drinking Yogurt
2) By Non-Dairy Based: Almond Milk-Based Drinking Yogurt, Coconut Milk-Based Drinking Yogurt, Soy Milk-Based Drinking Yogurt, Oat Milk-Based Drinking Yogurt
Drinking Yogurt Market Innovation Trends: What Developments Are Reshaping The Industry?
Leading companies active in the drinking-yogurt market are prioritizing the development of innovative products, like functional dairy beverages fortified with probiotics, to meet growing consumer demand for gut-health support, improved nutrition, and convenient on-the-go wellness options. Functional dairy beverages fortified with probiotics are drinkable yogurts enhanced with beneficial live bacteria that aid in improving digestion, strengthening the gut microbiome, and supporting overall immune and metabolic health. For instance, in August 2025, Danone Activia, a France-based dairy and functional-food company, launched its new Activia Proactive drinkable yogurt line, which includes billions of live probiotics, 3 g of prebiotic fiber and 10 g of protein per serving, while simultaneously reducing sugar content by about 25% and simplifying ingredient lists. The product is offered in multiple flavours (Vanilla, Strawberry, Mixed Berry, Peach Mango) and is packaged in convenient multipacks, targeting modern, health‑conscious consumers.
Drinking Yogurt Market Key Participants And Competitive Landscape
Major companies operating in the drinking yogurt market are Nestle S.A., Groupe Lactalis SA, Danone Inc., General Mills Inc, Royal FrieslandCampina N.V, Arla Foods amba, Meiji Holdings Co Ltd., Gujarat Cooperative Milk Marketing Federation Ltd., Valio Ltd., Schreiber Foods Inc., Chobani Holdings LLC, Stonyfield Farm Inc., Kri Kri S.A. Dairy Industry, Wallaby Yogurt Company Inc., Noosa Yoghurt LLC, Straus Family Creamery, Marmum Dairy Farm LLC, Dana Dairy Group, Juhayna Food Industries, Fage International S.A., Clover Sonoma, Brown Cow Yogurt, Parmalat S.p.A, Siggi’s Dairy LLC, Yoplait USA Inc.
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Drinking Yogurt Market Top Region: Where Does Most Revenue Come From?
Asia-Pacific was the largest region in the drinking yogurt market in 2025. The regions covered in the drinking yogurt market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.