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Peer-To-Peer (P2P) Crowdfunding Market Growth Potential: How Will Market Size Shift Through 2030?
The peer-to-peer (p2p) crowdfunding market size has undergone swift expansion in recent years. This market is forecast to grow from $10.06 billion in 2025 to $11.43 billion by 2026, exhibiting a compound annual growth rate (CAGR) of 13.6%. In the past, this growth was primarily driven by the proliferation of internet-based fundraising, the development of startup ecosystems, greater involvement from retail investors, the increasing allure of online platforms, and expanded access to digital payments.
The peer-to-peer (p2p) crowdfunding market is projected to experience swift expansion over the coming years. By 2030, its value is anticipated to reach $18.85 billion, achieving a compound annual growth rate (CAGR) of 13.3%. This anticipated growth during the projection period stems from factors such as enhanced regulatory backing for crowdfunding, a growing need for diverse financing options, the broadening scope of community-led investments, the rising uptake of blockchain-powered platforms, and a heightened emphasis on establishing trust and transparency. Key trends identified for this period involve a greater embrace of equity-oriented crowdfunding frameworks, increased utilization of digital fundraising avenues, the expanding integration of AI-driven campaign matching, the broadening reach of social impact crowdfunding initiatives, and a stronger emphasis on ensuring clear and accountable fund usage.
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Peer-To-Peer (P2P) Crowdfunding Market Demand Drivers: What’s Powering Industry Growth?
The expanding use of digital payment platforms is anticipated to fuel the expansion of the peer-to-peer (P2P) crowdfunding market moving ahead. These systems involve electronic ways to conduct financial transactions or transfer funds via internet-connected devices and platforms. The growth in digital payments is linked to wider smartphone adoption, facilitating simpler access to digital banking applications and mobile wallets. They improve P2P crowdfunding through swift, secure, and smooth transfers between participants, reducing transaction expenses and fostering confidence via real-time, transparent, and traceable payment processes. For example, data from January 2024 released by the European Central Bank, the Germany-based central bank for European Union nations, showed that contactless card payments in the first half of 2023 climbed by 24.3% from 20.9 billion in the first half of 2022, while their total value grew by 25.9% to $545.27 billion. Consequently, the increased use of digital payment solutions is propelling the expansion of the peer-to-peer (P2P) crowdfunding market.
Peer-To-Peer (P2P) Crowdfunding Market Segment Landscape: Which Areas Lead Development?
The peer-to-peer (p2p) crowdfunding market covered in this report is segmented –
1) By Investment Type: Equity Crowdfunding, Debt Crowdfunding, Reward-Based Crowdfunding, Donation-Based Crowdfunding
2) By Platform Type: Online Platforms, Offline Platforms
3) By Project Type: Startups, Small And Medium Enterprises (SMEs), Social Projects, Nonprofits
4) By Application: Individuals, Businesses, Other Applications
5) By Industry Vertical: Technology, Healthcare, Real Estate, Entertainment, Energy
Subsegments:
1) By Equity Crowdfunding: Startup Equity, Real Estate Equity, Community Shares, Convertible Notes
2) By Debt Crowdfunding: Peer-To-Peer Personal Loans, Peer-To-Peer Business Loans, Invoice Financing, Property Lending
3) By Reward-Based Crowdfunding: Product Pre-Sales, Membership Access, Event Tickets, Digital Downloads
4) By Donation-Based Crowdfunding: Medical Emergency, Disaster Relief, Education Support, Nonprofit Campaigns
Peer-To-Peer (P2P) Crowdfunding Market Innovation Trends: What Developments Are Reshaping The Industry?
Major companies engaged in the peer-to-peer crowdfunding market are concentrating on developing advanced solutions, such as decentralized finance platforms, to enable secure, direct transactions between funders and recipients. A decentralized finance (DeFi) platform functions as a blockchain-powered system that allows users to conduct financial activities without relying on banks or intermediaries. It employs smart contracts to deliver secure, transparent, and automated services including lending, borrowing, and investing. For example, in December 2024, Definder Global, a UK-based decentralized finance company, launched a peer-to-peer lending platform. This platform incorporates blockchain smart contracts that directly connect investors with businesses, offering faster, more transparent, and cost-effective lending solutions. It has already successfully raised over $235,000 for real-world asset projects, demonstrating how smart contract infrastructure supports efficient, secure, and accessible peer-to-peer crowdfunding.
Peer-To-Peer (P2P) Crowdfunding Market Industry Leaders And Competitive Landscape
Major companies operating in the peer-to-peer (p2p) crowdfunding market are GoFundMe Inc., OneCause Inc., Givebutter Inc., StartEngine, Indiegogo, JustGiving, RaiseNow AG, Donorbox LLC, Tiltify Inc., FundRazr Inc., Mightycause Corporation, Donately Corporation, CanadaHelps.org, Chuffed.org, GiveWP, CiviCRM LLC, Fundly Inc., CauseVox Inc., Give Lively LLC, Handbid Inc., CharityEngine Inc.
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Peer-To-Peer (P2P) Crowdfunding Market Regional Breakdown: Where Is Demand Concentrated?
North America was the largest region in the peer-to-peer (P2P) crowdfunding market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the peer-to-peer (p2p) crowdfunding market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.