Built to provide research that’s more actionable and strategically valuable, The Business Research Company’s 2026 market reports include market attractiveness analysis, total addressable market sizing, company benchmarking matrices, interactive Excel dashboards, broader supply chain intelligence, emerging startup tracking, and in-depth product insights.
Artificial Intelligence In Marketing Market Forecast: What Value Will The Market Reach By 2030?
The artificial intelligence in marketing market size has experienced substantial growth in recent years. It is projected to increase from $35.39 billion in 2025 to $46.49 billion in 2026, exhibiting a compound annual growth rate (CAGR) of 31.4%. The expansion observed in the historic period is attributable to the increasing availability of consumer data, the proliferation of digital marketing channels, the rising adoption of cloud-based marketing platforms, the surge in e-commerce activities, and advancements in machine learning algorithms.
The artificial intelligence in marketing market is projected to experience substantial growth in the coming years. This market is set to reach $137.34 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 31.1%. This expansion during the forecast period is driven by factors such as increased investments in AI-powered marketing platforms, a surge in demand for hyper-personalized advertising, the broadening of omnichannel marketing strategies, a heightened emphasis on real-time decision intelligence, and greater integration of AI with CRM systems. Significant trends anticipated in this period encompass the growing adoption of predictive customer analytics, increased utilization of AI-driven personalization engines, greater integration of marketing automation platforms, the widening deployment of real-time customer engagement tools, and an amplified focus on data-driven campaign optimization.
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Artificial Intelligence In Marketing Market Opportunity Drivers: What’s Unlocking New Revenue Potential?
The expanding implementation of data analytics solutions within marketing is poised to propel the future growth of the artificial intelligence (AI) in marketing market. Data analytics encompasses the systematic examination, refinement, transformation, and interpretation of datasets to reveal actionable insights, discern recurring patterns, and underpin strategic decisions. These analytical capabilities have become indispensable for marketing companies, affording them profound customer understanding, enabling them to present appropriate offers at optimal times, cultivate potential clientele, and facilitate advanced lead scoring. Illustrating this trend, Tech jury, a US-based software and tech review company, reported in January 2024 that the big data analytics market is projected to reach $103 billion by 2023, with data creation expected to surpass 180 zettabytes by 2025. Consequently, the expansion of data analytics solutions in marketing will undeniably fuel the growth of the artificial intelligence (AI) in marketing market.
Artificial Intelligence In Marketing Market Segment Landscape And Growth Outlook
The artificial intelligence in marketing market covered in this report is segmented –
1) By Technology: Machine Learning, Context-Aware Computing, Natural Language Processing, Computer Vision
2) By Offering: Software, Services
3) By Deployment Type: Cloud, On Premises
4) By Application: Social Media Advertising, Search Advertising, Dynamic Pricing, Virtual Assistant, Content Curation, Sales And Marketing Automation, Analytics Platform, Other Applications
Subsegments:
1) By Machine Learning: Predictive Analytics, Customer Segmentation, Recommendation Systems
2) By Context-Aware Computing: Location-Based Marketing, Real-Time Personalization, Behavioral Targeting
3) By Natural Language Processing (NLP): Chatbots And Virtual Assistants, Sentiment Analysis, Content Generation
4) By Computer Vision: Image Recognition, Video Analytics
Artificial Intelligence In Marketing Market Innovation Trends Shaping Future Development
Leading companies operating within the artificial intelligence (AI) in marketing market are increasingly concentrating on introducing marketing co-pilot solutions to gain a competitive edge. A Marketing Co-Pilot refers to an AI system designed to assist in guiding or managing marketing activities. For instance, in February 2023, Dealtale, an Israel-based software company, announced the creation of Marketing Co-pilot, a feature that utilizes artificial intelligence (AI) to provide marketers with instant responses to complex queries about their past, present, and future performance metrics. This recent advancement empowers marketers to ask questions about their performance data and receive immediate answers derived from data across their marketing and sales stack, including platforms like Salesforce, HubSpot, Google Analytics, and various social media channels.
Artificial Intelligence In Marketing Market Competitive Landscape: Who Leads The Industry?
Major companies operating in the artificial intelligence in marketing market are IBM Corporation; Salesforce. com Inc.; Amazon. com Inc.; Facebook Inc.; Oracle corporation; Appier Inc.; GumGum Inc.; Heuritech SAS; NetBase Quid Inc.; Quantcast Corporation; Persado Inc.; Albert Technologies Ltd.; Affectiva Inc.; Conversica Inc.; Brave Bison Group plc; War Room Inc.; SmallGiants LLC; Shout Digital Ltd.; Major Tom Inc.; Blueshift Labs Inc.; iKala Interactive Media Inc.; Amplero Inc.; Clickstrike Inc.; Avantgrade LLC; NoGood Inc.; Single Grain LLC; Matrix Marketing Group LLC; Near Pte Ltd.; Pixis Interactive Inc.; Adobe Sensei
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Artificial Intelligence In Marketing Market Global Footprint: Which Region Leads The Market?
Asia-Pacific was the largest region in the artificial intelligence in marketing market in 2025. The regions covered in the artificial intelligence in marketing market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.
