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Text Analytics Market Revenue Growth On Track For A 21.5% CAGR Through 2030
The text analytics market has witnessed substantial expansion in recent years. It is anticipated to expand from $12.68 billion in 2025 to $15.42 billion in 2026, demonstrating a compound annual growth rate (CAGR) of 21.6%. This historical increase can be ascribed to a number of factors, including the escalating volume of unstructured enterprise data, the rise in digital content generation, the growing embrace of data-driven decision-making, the wider application of social media analytics, and the enhanced utilization of text mining in research.
The text analytics market is projected to experience substantial expansion in the coming years, with its value set to reach $33.56 billion by 2030, demonstrating a compound annual growth rate (CAGR) of 21.5%. This growth trajectory over the forecast period stems from factors such as the greater incorporation of AI-powered analytics tools, a heightened need for contextual and predictive insights, the wider adoption of cloud-native analytics solutions, an increasing emphasis on automating data analysis, and the expanded application of text analytics for regulatory oversight. Key trends anticipated during this period encompass the growing uptake of NLP-based analytics platforms, an escalating requirement for real-time text insight extraction, the increasing deployment of sentiment and opinion mining tools, the proliferation of cloud-based text analytics offerings, and a sharpened focus on processing multilingual text.
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Text Analytics Market Growth Drivers: What’s Behind The Acceleration?
The escalating need for social media analytics is anticipated to drive expansion in the text analytics market. Social media analytics involves gathering and assessing data from social platforms and blogs to inform business decisions. This increased demand for social media analytics stems from companies’ requirement for data-informed choices, allowing them to comprehend user behavior, evaluate campaign success, and refine strategies through practical insights. Text analytics aids social media analytics by extracting valuable information from diverse unstructured text, including posts, comments, and reviews, thereby assisting businesses in discerning sentiment, identifying trends, and understanding customer behavior efficiently. For example, data from November 2024, provided by the Office of Communications, a UK-based government regulatory body, indicated that WhatsApp continued to be the foremost messaging service in the UK, utilized by 87% of online adults in May. Furthermore, 64% of UK online adults reported daily use of WhatsApp during that month, representing an uptick from 58% in May 2023. Consequently, the rising demand for social media analytics is fueling the expansion of the text analytics market.
Text Analytics Market Segment Outlook: Which Categories Are Growing Fastest?
The text analytics market covered in this report is segmented –
1) By Component: Software, Services
2) By Deployment: On-Premise, Cloud
3) By Enterprise Size: Large Enterprises, Small And medium Enterprises (SMEs)
Subsegments:
1) By Software: Text Analytics Platforms, Natural Language Processing (NLP) Tools, Sentiment Analysis Software, Data Mining Software, Visualization Tools
2) By Services: Consulting Services, Integration Services, Support And Maintenance Services, Training And Education Services
Text Analytics Market Trends: What’s Defining The Industry’s Next Phase?
Leading companies active in the text analytics market are concentrating on developing innovative instruments, such as artificial intelligence-powered solutions, to derive insights, assess sentiment, and identify patterns from unstructured text. Artificial intelligence-powered tools are software applications that utilize machine learning and advanced algorithms to examine data, recognize patterns, and autonomously make intelligent decisions or predictions. For example, in September 2024, Explori Media Ltd., a UK-based event measurement company, launched an AI-powered text analysis tool named verbatim. This tool automates the coding of open-ended feedback and enables comparison against industry standards, significantly boosting the efficiency of data analysis for event organizers. This advancement allows users to quickly make informed, data-driven decisions, ultimately improving event success and optimizing resource distribution.
Text Analytics Market Leading Companies And Competitive Benchmarking
Major companies operating in the text analytics market are IBM; Microsoft; SAP SE; SAS Institute Inc.; Lexalytics Inc.; Luminoso Technologies Inc.; Clarabridge Inc.; OpenText Corporation; Infegy Inc.; Medallia Inc.; Megaputer Intelligence Inc.; Oracle Corporation; Bitext Innovations SL; Basis Technology Corporation; MeaningCloud LLC; Averbis GmbH; Capgemini SE; NICE Ltd.; Verint Systems Inc.; Amazon Web Services Inc.; Expert System S.p.A.; Aylien Ltd.; Provalis Research; Linguamatics Ltd.
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Text Analytics Market Top Region By Revenue And Market Share
North America was the largest region in the text analytics market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the text analytics market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.
