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Gift Cards Market Revenue Outlook: What CAGR Lies Ahead Through 2030?
The gift cards market has seen substantial growth in recent years. It is anticipated to increase from $1498.2 billion in 2025 to $1729.02 billion in 2026, demonstrating a compound annual growth rate (CAGR) of 15.4%. This historical growth can be attributed to factors such as rising retail promotions, an increase in holiday season gifting, the popularity of prepaid cards, the expansion of e-commerce, and broader consumer spending.
The gift cards market is projected to experience substantial expansion over the upcoming years. Its valuation is anticipated to reach $3037.35 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 15.1%. This projected growth is driven by factors such as enhanced digital wallet integration, the surge in mobile commerce, increasing demand for customizable gifting options, the broadening of corporate incentive schemes, and the growing acceptance of contactless payment methods. Key developments expected during this timeframe encompass a rise in the use of digital gift cards, an increase in contactless and mobile payment solutions, the proliferation of corporate gifting initiatives, the enlargement of online and electronic gifting platforms, and a preference for personalized and adaptable gift cards.
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Gift Cards Market Demand Drivers Opening New Revenue Streams
The expanding food service industry is anticipated to boost the gift card market’s development. This sector comprises various businesses such as restaurants, cafeterias, catering providers, and food trucks, all involved in preparing and delivering meals and drinks to consumers. Its growth stems from greater consumer desire for convenient eating, changing tastes favoring healthier and more varied foods, and increasing urbanization. Gift cards offer advantages to the food service industry by fostering customer allegiance, drawing in new patrons, improving cash flow, and boosting brand visibility. Illustratively, figures from the United States Census Bureau, a US federal statistical agency, indicated that U.S. retail and food services sales reached $704.3 billion in June 2024, which was a 2.3% increase over June 2023. Consequently, the consistently expanding food service sector is a key factor propelling the gift card market’s expansion.
Gift Cards Market Segment Landscape And Growth Outlook
The gift cards market covered in this report is segmented –
1) By Type: Universal Accepted Open Loop, Sports Gift Card, E-Gifting, Restaurant Closed Loop, Retail Closed Loop, Miscellaneous Closed Loop
2) By Price Range: Low (0-200 US$), Medium (200-400 US$), High (Above 400 US$)
3) By Application: Personal Finance, Marketing And Promotions, Hospitality And Travel, Education, Non-Profit And Charity, Other Applications
4) By End User: Retail Establishment, Corporate Institutions
Subsegments:
1) By Universal Accepted Open Loop: Bank-Issued Gift Cards, Prepaid Credit Cards
2) By Sports Gift Card: Team Merchandise Gift Cards, Sports Event Gift Cards
3) By E-Gifting: Digital Gift Codes, Virtual Gift Cards
4) By Restaurant Closed Loop: Fast Food Gift Cards, Fine Dining Gift Cards, Coffee Shop Gift Cards
5) By Retail Closed Loop: Apparel Gift Cards, Electronics Gift Cards, Grocery Store Gift Cards
6) By Miscellaneous Closed Loop: Entertainment Gift Cards, Spa and Wellness Gift Cards, Travel Gift Cards
Gift Cards Market Trends Powering Strategic Industry Growth
Leading companies in the gift cards market are intensifying their efforts to create novel solutions, such as personalized and animated electronic gift cards, aiming to enhance the digital gifting experience and meet changing consumer demands. These e-gift cards are electronic vouchers that allow for personalization through bespoke messages, pictures, and lively visual components, resulting in a more captivating and distinctive present-giving interaction. For instance, in October 2023, Givex Corp., a Canada-based fintech company, introduced Customizable and Animated E-Gift Cards, enabling clients to tailor and animate their e-gift card dispatches. This offering provides customers with the option to embed personalized images, video messages, and thematic designs into their e-gift cards, converting digital gift cards into treasured keepsakes. Furthermore, the electronic gift cards can now become animated through engaging visual effects, bringing an added dimension of surprise and delight upon their arrival in the recipient’s email. This cutting-edge functionality aligns with Givex’s dedication to continuous innovation and equipping merchants with advanced technology to improve the overall customer journey.
Gift Cards Market Competitive Analysis Of Leading Industry Participants
Major companies operating in the gift cards market are Amazon.com Inc, Apple Inc, Target Corporation, American Express Company, Best Buy Co Inc, Starbucks Coffee Company, PayPal Holdings Inc, Fiserv Inc, Block Inc, Corpay Inc, InComm Payments, QwikCilver Solutions Pvt Ltd, Pine Labs Pvt Ltd, Givex Corporation, Paytronix Systems Inc, National Gift Card Corp, Card USA Inc, Yiftee Inc, Jifiti, Village Roadshow Ltd, Kindcard Inc, Giftcards.com LLC, Tango Card Inc, Gyft Inc, eGifter LLC, Rybbon Inc, Voucherify
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Gift Cards Market Geographic Distribution And Regional Opportunities
North America was the largest region in the gift cards market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the gift cards market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.