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Gifts Retailing Market Size Forecast: How Big Could The Market Get By 2030?
The gifts retailing market has experienced significant expansion recently. It is projected to expand from $15.46 billion in 2025 to $16.24 billion in 2026, exhibiting a compound annual growth rate (CAGR) of 5.1%. This past growth is primarily due to factors such as higher consumer expenditure on celebratory occasions, the increasing demand for customized gifts, the proliferation of retail outlets, the development of greeting card traditions, and an uptick in travel and tourism contributing to souvenir sales.
The gifts retailing market size is projected to experience consistent expansion over the upcoming years. This market is anticipated to reach a valuation of $19.7 billion by 2030, demonstrating a compound annual growth rate (CAGR) of 4.9%. The growth during the forecast period can be attributed to factors such as the increasing adoption of digital and immersive shopping experiences, the rising demand for sustainable and eco-friendly gifts, the expansion of online marketplaces, a surge in corporate gifting, and the integration of artificial intelligence for personalized recommendations. Key trends shaping this period encompass the growing popularity of personalized gifts, the rise of e-commerce gift retailing, strategic seasonal and holiday promotions, a continued focus on eco-friendly and sustainable gift options, and the broadening availability of novelty and experience-based gifts.
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Gifts Retailing Market Growth Factors Behind Sustained Expansion
Moving forward, the shift towards online shopping is anticipated to fuel the expansion of the gift retailing market. Online shopping entails the acquisition of goods or services from internet-based retailers or e-commerce platforms utilizing a web browser or mobile application. The increase in online shopping is propelled by factors such as convenience, a broader product selection, competitive pricing, simplicity in comparison shopping, and the availability of customer reviews and recommendations. Gift retailing itself supports this transition to online shopping by offering a diverse array of customizable and distinctive products, which appeals to consumers seeking convenient and personalized purchasing experiences. For instance, in May 2024, according to the Census Bureau of the Department of Commerce, a US-based government department, in the first quarter of 2024, U.S. retail e-commerce sales, reached $289.2 billion, marking a 2.1% increase (±0.7%) from the fourth quarter of 2023. Thus, the adoption of online shopping is poised to drive the growth of the gift retailing market.
Gifts Retailing Market Segment Performance And Emerging Opportunities
The gifts retailing market covered in this report is segmented –
1) By Type: Souvenirs And Novelty Items, Seasonal Decorations, Greeting Cards, Giftware, Other Gift Items
2) By Occasion-Specific Gifts: Birthday Gifts, Anniversary Gifts, Holiday Gifts, Graduation Gifts
3) By Personalization Trends: Customized Packaging, Engraving And Embroidery
4) By Retail Channels: Brick-And-Mortar Stores, E-Commerce Platforms, Specialty Gift Shops
Subsegments:
1) By Souvenirs and Novelty Items: Custom Souvenirs, Branded Merchandise, Regional/Location-Specific Items
2) By Seasonal Decorations: Holiday-Specific, Seasonal Home Decor, Special Event Decor
3) By Greeting Cards: Occasion Cards, Holiday Cards, Blank and Personalized Cards
4) By Giftware: Decorative Accessories, Collectibles, Luxury and High-End Giftware
5) By Other Gift Items: DIY and Craft Kits, Experience-Based Gifts, Eco-Friendly and Sustainable Gifts
Gifts Retailing Market Industry Trends Fueling Future Revenue Growth
Leading companies within the gift retailing market are prioritizing the development of innovative solutions, such as artificial intelligence-powered personalized shopping tools, to enhance individual shopping experiences and improve customer engagement. These artificial intelligence-powered personalized shopping tools are technologies that utilize algorithms and data analytics to customize product recommendations and shopping experiences to suit individual consumer preferences. For instance, in January 2024, Etsy Inc., a US-based gifting manufacturing company, introduced Gift Mode, an AI-powered shopping tool designed to enhance the gift shopping experience. This tool employs artificial intelligence (AI) alongside human curation to assist shoppers in finding gifts for any occasion, by making purchasing activities more interactive and allowing shoppers to discover gifts that align with the recipient’s specific interests.
Gifts Retailing Market Key Players Shaping Industry Direction
Major companies operating in the gifts retailing market are Walmart Inc, Amazon.com Inc, Costco Wholesale Corporation, Alibaba Group Holding Limited, The Walt Disney Company, Macys Inc, Williams Sonoma Inc, Spencer Gifts LLC, Hallmark Cards Inc, American Greetings Corporation, Shutterfly Inc, Card Factory plc, Enesco LLC, Ferns N Petals Private Limited, 1 800 Flowers com Inc, FTD LLC, Etsy Inc, Notonthehighstreet Enterprises Limited, Redbubble Ltd, Zazzle Inc, UncommonGoods LLC, Party City Holdco Inc, Hamleys of London Limited, Penney OpCo LLC, Loop Commerce Inc, My Pet Gift Box Limited, House of Fraser Limited
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Gifts Retailing Market Regional Analysis: Which Region Leads By Revenue?
North America was the largest region in the gifts retailing market in 2025. The regions covered in the gifts retailing market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.