Built to provide research that’s more actionable and strategically valuable, The Business Research Company’s 2026 market reports include market attractiveness analysis, total addressable market sizing, company benchmarking matrices, interactive Excel dashboards, broader supply chain intelligence, emerging startup tracking, and in-depth product insights.
Business-to-Business (B2B) Laptop And Personal Computer (PC) Market Size Outlook: How Quickly Will Revenue Expand Through 2030?
The business-to-business (B2B) laptop and personal computer (PC) market size has seen rapid expansion in recent years. It is anticipated to grow from $239.34 billion in 2025 to $263.5 billion in 2026, achieving a compound annual growth rate (CAGR) of 10.1%. The growth observed in prior periods can be attributed to increased computerization of enterprise workforces, a rising demand for business productivity tools, the expanding adoption of remote and hybrid work setups, greater organizational spending on IT infrastructure, and an escalating need for secure computing devices for businesses.
The business-to-business (B2B) laptop and personal computer (PC) market is anticipated to experience substantial expansion over the upcoming years, projected to reach $381.19 billion by 2030 with a compound annual growth rate (CAGR) of 9.7%. This expansion during the forecast period is primarily driven by escalating demand for AI-capable business PCs, increasing enterprise device refresh cycles, the growing necessity for energy-efficient computing solutions, a heightened need for advanced enterprise security features, and the rising adoption of customized computing solutions tailored for organizational workloads. Furthermore, major trends in this period include the increasing uptake of enterprise-grade laptops and PCs, a rising demand for durable business computing devices, a growing preference for centralized device management, an increasing call for customized enterprise computing configurations, and the rising adoption of extended warranty and support services.
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Business-to-Business (B2B) Laptop And Personal Computer (PC) Market Demand Drivers: What’s Powering Industry Growth?
The business-to-business (B2B) laptop and personal computer (PC) market is anticipated to expand, driven by the rising trend of enterprise digital transformation. This transformation involves the deliberate implementation and integration of digital technologies across various aspects of an organization, including operations, processes, products, and business models, aiming to boost efficiency, enrich customer interactions, and foster innovation and sustainable business development. The surge in enterprise digital transformation stems from the wider embrace of cloud computing and Software-as-a-Service (SaaS) solutions, which empowers organizations to enhance operational efficiency, scalability, collaboration, and cost-effectiveness, alongside accelerating digital innovation. Enterprise digital transformation positively impacts the business-to-business (B2B) laptop and personal computer (PC) market by escalating the need for high-performance computing devices. This is because businesses are adopting cloud applications, AI-powered business tools, and digital workflows that necessitate dependable, secure, and efficient computing systems to facilitate operations and maintain employee productivity. As an illustration, in August 2024, data from Eurostat, a Luxembourg-based statistical office of the European Union, revealed that in 2023, 59% of EU enterprises reached at least a basic level of digital intensity, comprising 58% of SMEs and 91% of large enterprises. The EU aims for over 90% of SMEs to achieve this benchmark by 2030. Consequently, the expanding enterprise digital transformation is a key factor propelling the expansion of the business-to-business (B2B) laptop and personal computer (PC) market.
Business-to-Business (B2B) Laptop And Personal Computer (PC) Market Segment Landscape: Which Areas Lead Development?
The business-to-business (B2B) laptop and personal computer (PC) market covered in this report is segmented –
1) By Product: Laptop, Desktop Personal Computers, Workstations, Netbooks, Tablet Personal Computers, Handheld Computers
2) By Enterprise Size: Large Enterprise, Small And Medium Sized Businesses
3) By Deployment Model: On Premises, Cloud Managed
4) By Distribution Channel: Direct Sales, Value Added Resellers, System Integrators, Online Channels, Information Technology Distributors
5) By Vertical: Information Technology And Telecommunications, Financial Services, Healthcare, Education, Manufacturing, Retail, Media And Entertainment, Other Verticals
Subsegments:
1) By Laptop: Traditional Laptop, Ultraportable Laptop, Business Laptop, Convertible Laptop, Rugged Laptop
2) By Desktop Personal Computers: Tower Desktop, Small Form Factor Desktop, All In One Desktop, Mini Desktop, Thin Client Desktop
3) By Workstations: Tower Workstation, Mobile Workstation, Rack Mounted Workstation, Compact Workstation, Entry Level Workstation
4) By Netbooks: Standard Netbook, Education Netbook, Business Netbook, Lightweight Netbook, Budget Netbook
5) By Tablet Personal Computers: Detachable Tablet Personal Computer, Slate Tablet Personal Computer, Rugged Tablet Personal Computer, Business Tablet Personal Computer, Convertible Tablet Personal Computer
6) By Handheld Computers: Personal Digital Assistant, Rugged Handheld Computer, Mobile Data Collection Device, Industrial Handheld Computer, Enterprise Handheld Computer
Business-to-Business (B2B) Laptop And Personal Computer (PC) Market Innovation Trends: What Developments Are Reshaping The Industry?
Leading companies within the business-to-business (B2B) laptop and personal computer (PC) market are prioritizing the development of innovative solutions, such as enterprise computing ecosystems, to elevate workplace productivity, simplify device management, and strengthen organizational collaboration. These enterprise computing ecosystems are defined as integrated portfolios encompassing business laptops, desktops, accessories, software, and support services, all designed to deliver seamless connectivity, centralized oversight, and optimized performance for business users. For example, in January 2026, Lenovo Group Limited, a China-based technology company, unveiled the ThinkPad X1 Aura Edition series, ThinkPad X9 15p Aura Edition, ThinkBook Plus Gen 7 Auto Twist, and ThinkCentre X Series desktops at CES 2026, integrating them into its latest commercial AI PC portfolio. These new devices incorporate Intel Core Ultra Series 3 processors, featuring dedicated NPUs for accelerated on-device AI computing, along with updated Lenovo Aura Edition experiences like Smart Modes, Smart Share, and Smart Care, alongside enterprise-grade security and manageability functionalities. The ThinkPad X1 models introduce a novel Space Frame design, facilitating enhanced cooling, sustained higher performance, simpler repairs, and improved serviceability. Furthermore, the expanded ecosystem now includes various productivity accessories and refreshed Lenovo Premier Support services, aimed at refining fleet management and ensuring business continuity. Such innovations empower organizations to deploy secure, AI-enabled business devices that collectively boost employee productivity, collaboration, and lifecycle management across modern enterprise environments.
Business-to-Business (B2B) Laptop And Personal Computer (PC) Market Competitive Analysis Of Leading Industry Participants
Major companies operating in the business-to-business (B2B) laptop and personal computer (PC) market are Apple Inc., Microsoft Corporation, Samsung Electronics Co Ltd, Dell Technologies Inc., Lenovo Group Limited, LG Electronics Inc., Panasonic Holdings Corporation, HP Inc., Fujitsu Limited, ASUSTeK Computer Inc., Acer Incorporated, Micro-Star International Co Ltd, Gigabyte Technology Co Ltd, MiTAC Holdings Corporation, Getac Technology Corporation, Clevo Co., Elitegroup Computer Systems Co Ltd, MilDef Group AB, DT Research Inc., Shuttle Inc., Eurocom Corporation, Winmate Inc., RuggON Corporation, Durabook Americas Inc., System76 Inc.
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Business-to-Business (B2B) Laptop And Personal Computer (PC) Market Geographic Spread And Regional Opportunities
North America was the largest region in the business-to-business (B2B) laptop and personal computer (PC) market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the business-to-business (B2B) laptop and personal computer (PC) market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.