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Artificial Intelligence (AI) In Business Analytics Market Forecast: What Value Will The Market Reach By 2030?
The artificial intelligence (AI) in business analytics market size has experienced swift growth in recent years. Forecasts indicate it will expand from $8.27 billion in 2025 to $9.57 billion in 2026, demonstrating a compound annual growth rate (CAGR) of 15.7%. This historical growth is attributable to several factors, including the increasing generation of enterprise data, wider adoption of business analytics platforms, a heightened demand for data-driven decision-making, the proliferation of digital transformation initiatives, and an increasing emphasis on operational efficiency.
The artificial intelligence (AI) in business analytics market size is projected for substantial expansion in the coming years. Its value is forecast to attain $16.91 billion by 2030, demonstrating a compound annual growth rate (CAGR) of 15.3%. The drivers behind this growth throughout the forecast period include the increasing incorporation of generative AI for analytics, a rising need for real-time predictive insights, growing investment in cloud-based analytics platforms, the expanding application of automated business intelligence tools, and a heightened emphasis on enterprise decision intelligence. Key trends anticipated during this period involve the wider adoption of predictive and prescriptive analytics, greater integration of augmented analytics platforms, an escalating demand for automated business decision support, the expansion of real-time enterprise data analysis, and the evolution of self-service business analytics solutions.
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Artificial Intelligence (AI) In Business Analytics Market Demand Drivers: What’s Powering Industry Growth?
The increasing volume of enterprise data is anticipated to fuel the expansion of the artificial intelligence (AI) in business analytics market in the coming period. Enterprise data is defined as the vast and constantly expanding repository of structured and unstructured information that organizations create, store, and manage through their operational activities, digital engagements, and integrated systems. This surge in enterprise data stems from the accelerated digitization of business operations, as companies implement cloud platforms, IoT devices, AI applications, e-commerce, and various digital services, all of which continuously generate and store immense quantities of structured and unstructured data. AI in business analytics assists with enterprise data by empowering organizations to effectively process, analyze, and derive actionable insights from these rapidly escalating volumes of structured and unstructured information, thereby aiding businesses in enhancing decision-making, optimizing processes, and identifying emerging patterns. For example, in March 2024, Edge Delta, a US-based software company, reported that the world generated an estimated 120 zettabytes (ZB) of data, equating to approximately 337,080 petabytes (PB) daily. Consequently, the rising quantity of enterprise data is propelling the growth of artificial intelligence (AI) in the business analytics market.
Artificial Intelligence (AI) In Business Analytics Market Segment Analysis Spotlighting Growth Areas
The artificial intelligence (AI) in business analytics market covered in this report is segmented –
1) By Component: Software, Services
2) By Technology: Machine Learning, Natural Language Processing, Generative Artificial Intelligence, Computer Vision, Other Technologies
3) By Deployment Mode: Cloud, On-Premises
4) By Organization Size: Large Enterprises, Small And Medium Sized Enterprises
5) By End User: Banking Financial Services And Insurance, Healthcare And Life Sciences, Retail And Electronic Commerce, Manufacturing, Information Technology And Telecommunications, Government And Public Sector, Media And Entertainment, Energy And Utilities, Transportation And Logistics, Other End Users
Subsegments:
1) By Software: Predictive Analytics Software, Prescriptive Analytics Software, Data Visualization Software, Reporting And Dashboard Software, Data Mining Software, Business Performance Management Software, Decision Intelligence Software, Augmented Analytics Software
2) By Services: Consulting Services, Implementation Services, Integration Services, Training And Education Services, Support And Maintenance Services, Managed Services
Artificial Intelligence (AI) In Business Analytics Market Innovation Trends: What Developments Are Reshaping The Industry?
Key players within the artificial intelligence (AI) in business analytics market are concentrating on developing technological advancements, such as agentic analytics platforms, to automate data analysis, accelerate insight generation, and improve enterprise decision-making. Agentic analytics platforms are AI-powered business analytics solutions designed to autonomously analyze data, generate recommendations, and enable users to interact with business information using natural language, thereby supporting proactive decision-making. For instance, in April 2025, Salesforce, a US-based cloud software company, launched Tableau Next to strengthen AI-powered business analytics by allowing autonomous AI agents to analyze enterprise data, generate actionable insights, automate decision-making workflows, and enhance business intelligence across organizations. The platform’s key features include autonomous AI agents that proactively identify trends, deliver contextual insights, and reduce the need for manual data exploration, facilitating faster and more informed business decisions.
Artificial Intelligence (AI) In Business Analytics Market Competitive Landscape: Which Companies Lead The Industry?
Major companies operating in the artificial intelligence (AI) in business analytics market are Microsoft Corporation, Google LLC, Amazon Web Services Inc., Oracle Corporation, SAP SE, Salesforce Inc., IBM Corporation, Snowflake Inc., Databricks Inc., Palantir Technologies Inc., Teradata Corporation, SAS Institute Inc., Alteryx Inc., Pyramid Analytics B.V., Altair Engineering Inc., Zoho Corporation, Qlik, Anaplan Inc., MicroStrategy Incorporated, Dataiku Inc., C3 AI Inc., DataRobot Inc., ThoughtSpot Inc., Domo Inc., GoodData.AI, Sisense Ltd., H2O.ai Inc., Tellius Inc.
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Artificial Intelligence (AI) In Business Analytics Market Regional Outlook: Where Is Opportunity Concentrated?
North America was the largest region in the artificial intelligence (AI) in business analytics market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the artificial intelligence (AI) in business analytics market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.