With a focus on actionable insights and strategic value, The Business Research Company’s 2026 market reports include market attractiveness scoring, total addressable market sizing, company benchmarking matrices, interactive Excel dashboards, deeper supply chain intelligence, emerging startup tracking, and granular product-level insights.
Artificial Intelligence In Market Size Outlook: A $137.34 Billion Market By 2030, Growing At 31.1% Annually
The artificial intelligence in marketing market has experienced exponential growth in recent years. This market is expected to expand from $35.39 billion in 2025 to $46.49 billion in 2026, with a compound annual growth rate (CAGR) of 31.4%. Historically, this growth can be ascribed to factors such as the increasing availability of consumer data, the expansion of digital marketing channels, the rising adoption of cloud-based marketing platforms, growth in e-commerce activities, and advancements in machine learning algorithms.
The artificial intelligence in marketing market is projected to experience substantial growth over the coming years. It will grow to $137.34 billion in 2030 at a compound annual growth rate (CAGR) of 31.1%. This expansion during the forecast period is driven by factors such as enhanced investments in AI-powered marketing solutions, a surge in demand for highly personalized advertisements, the broadening of omnichannel marketing approaches, a heightened emphasis on real-time decision-making, and increased integration of AI with CRM systems. Key trends projected for this period encompass a greater uptake of predictive customer analytics, increased deployment of AI-driven personalization engines, deeper integration of marketing automation platforms, wider availability of real-time customer engagement tools, and a sharpened focus on optimizing campaigns through data.
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Key Demand Driver Expected To Lift Artificial Intelligence In Market Revenue
The expanding adoption of data analytics solutions within marketing is anticipated to fuel the growth of the artificial intelligence (AI) in marketing market going forward. Data analytics encompasses the systematic process of examining, cleaning, transforming, and interpreting data to reveal useful information, ascertain patterns, and support decision-making. These analytical tools have become indispensable for marketing companies, allowing them to gain profound customer insights, identify appropriate offers for precise timing, nurture their potential customers, and improve next-level lead scoring. For instance, in January 2024, Tech jury, a US-based software and tech review company, stated that the big data analytics market is projected to reach $103 billion by 2023, with data creation expected to surpass 180 zettabytes by 2025. Therefore, the proliferation of data analytics solutions in marketing will drive the expansion of the artificial intelligence (AI) in marketing market.
Exploring The Artificial Intelligence In Market Through Its Key Segments
The artificial intelligence in marketing market covered in this report is segmented –
1) By Technology: Machine Learning, Context-Aware Computing, Natural Language Processing, Computer Vision
2) By Offering: Software, Services
3) By Deployment Type: Cloud, On Premises
4) By Application: Social Media Advertising, Search Advertising, Dynamic Pricing, Virtual Assistant, Content Curation, Sales And Marketing Automation, Analytics Platform, Other Applications
Subsegments:
1) By Machine Learning: Predictive Analytics, Customer Segmentation, Recommendation Systems
2) By Context-Aware Computing: Location-Based Marketing, Real-Time Personalization, Behavioral Targeting
3) By Natural Language Processing (NLP): Chatbots And Virtual Assistants, Sentiment Analysis, Content Generation
4) By Computer Vision: Image Recognition, Video Analytics
New Trends Redefining Competition In The Artificial Intelligence In Market
Leading companies operating within the artificial intelligence (AI) in marketing market are increasingly focusing on introducing marketing co-pilots to gain a competitive edge. A Marketing Co-Pilot refers to an AI system that assists in guiding or managing marketing activities. For instance, in February 2023, Dealtale, an Israel-based software company, announced the development of Marketing Co-pilot, a feature that utilizes artificial intelligence (AI) to provide marketers with instant responses to complex questions about their past, present, and future performance metrics. This latest development enables marketers to ask questions regarding their performance metrics and receive immediate answers based on data from across their marketing and sales stack, including Salesforce, HubSpot, Google Analytics, and social media channels.
Artificial Intelligence In Market Competition: Key Players And Industry Participants
Major companies operating in the artificial intelligence in marketing market are IBM Corporation; Salesforce. com Inc.; Amazon. com Inc.; Facebook Inc.; Oracle corporation; Appier Inc.; GumGum Inc.; Heuritech SAS; NetBase Quid Inc.; Quantcast Corporation; Persado Inc.; Albert Technologies Ltd.; Affectiva Inc.; Conversica Inc.; Brave Bison Group plc; War Room Inc.; SmallGiants LLC; Shout Digital Ltd.; Major Tom Inc.; Blueshift Labs Inc.; iKala Interactive Media Inc.; Amplero Inc.; Clickstrike Inc.; Avantgrade LLC; NoGood Inc.; Single Grain LLC; Matrix Marketing Group LLC; Near Pte Ltd.; Pixis Interactive Inc.; Adobe Sensei
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Artificial Intelligence In Market Regional Overview: Largest Market And Global Coverage
Asia-Pacific was the largest region in the artificial intelligence in marketing market in 2025. The regions covered in the artificial intelligence in marketing market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.
