Featuring market attractiveness scoring, total addressable market sizing, company benchmarking matrices, interactive Excel dashboards, deeper supply chain intelligence, emerging startup tracking, and granular product-level insights, The Business Research Company’s 2026 market reports are built to deliver research that is both more actionable and more strategically valuable.
#New Product Forecasting Artificial Intelligence (AI) Market Growth Potential: How Will Market Size Shift Through 2030?#_x000D_
The new product forecasting artificial intelligence (AI) market has witnessed substantial growth in recent years. It is projected to expand significantly, rising from $2.09 billion in 2025 to $2.69 billion in 2026, with a compound annual growth rate (CAGR) of 28.6%. This historical expansion can be ascribed to several key factors, including the proliferation of e-commerce and omnichannel retail, the increasing intricacy of product assortments, the imperative to minimize inventory write-offs, the integration of advanced analytics into planning processes, and the extensive availability of customer behavior data._x000D_
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The new product forecasting artificial intelligence (AI) market size is projected to experience substantial growth over the coming years. This market is anticipated to reach $7.3 billion in 2030, demonstrating a compound annual growth rate (CAGR) of 28.3%. Factors contributing to this growth during the forecast timeframe include genAI-supported market research and concept testing, real-time predictions leveraging external indicators, integration with digital twin models for supply chains, highly personalized product launch approaches, and AI-powered risk identification for potential launch failures. Key trends observed within the forecast period encompass AI-driven demand sensing for introducing new products, developing scenario models for pricing and promotional strategies, consolidating forecasts with customer and market insights, automating inventory and assortment optimization, and utilizing explainable AI to score forecast confidence._x000D_
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#New Product Forecasting Artificial Intelligence (AI) Market Growth Factors Behind Sustained Expansion#_x000D_
The escalating emphasis on digital transformation is anticipated to propel the growth of the new product forecasting artificial intelligence (AI) market in the coming period. Digital transformation involves the integration of digital technologies to enhance business processes, improve customer experiences, and foster innovation across organizations. This transformation is accelerating due to the rising imperative to deliver faster, more personalized, and seamless customer experiences to maintain a competitive edge. New product forecasting artificial intelligence (AI) supports digital transformation by enabling data-driven choices, allowing businesses to predict market demand with higher accuracy. It also refines product launch planning through automation and real-time data, boosting efficiency and minimizing risks in innovation processes. For example, in July 2024, the Office for National Statistics, a UK-based government agency, indicated that the digital infrastructure program received a $535 million (£434 million) investment by 2022, with an additional $907 million (£736 million) allocated for the period of 2023 to 2025. Thus, the escalating emphasis on digital is driving the expansion of the new product forecasting artificial intelligence (AI) market._x000D_
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#New Product Forecasting Artificial Intelligence (AI) Market Segment Analysis And Revenue Potential#_x000D_
The new product forecasting artificial intelligence (AI) market covered in this report is segmented – _x000D_
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1) By Component: Software, Hardware, Services_x000D_
2) By Deployment Mode: Cloud, On-Premises_x000D_
3) By Enterprise Size: Large Enterprises, Small And Medium Enterprises_x000D_
4) By End-User: Retailers, Manufacturers, Distributors, E-Commerce, Other End-Users_x000D_
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Subsegments:_x000D_
1) By Software: Cloud-Based Solutions, On-Premise Solutions, Web-Based Platforms, Mobile Applications_x000D_
2) By Hardware: Servers, Storage Devices, Networking Equipment, Processing Units_x000D_
3) By Services: Professional Services, Managed Services, Consulting Services, Support And Maintenance Services_x000D_
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#New Product Forecasting Artificial Intelligence (AI) Market Industry Trends Fueling Future Revenue Growth#_x000D_
Leading companies active in the new product forecasting artificial intelligence (AI) market are concentrating on developing advanced solutions, such as automatic trend adjustment solutions, to improve forecast accuracy and adaptability for new product launches. Automatic trend adjustment solutions refer to AI-driven systems that automatically detect and adapt to evolving market trends, seasonality, and consumer behavior to enhance the precision of new product forecasts. For instance, in January 2025, Belle AI, a US-based artificial intelligence company, introduced the next-generation Like4Like analysis for new product forecasting. This platform employs advanced machine learning to conduct granular, multi-attribute matching, extending beyond basic category or flavor to analyze aspects like brand positioning, packaging aesthetics, and ingredient profiles. It features automatic trend adjustment and scenario-modeling functionality, allowing for precise forecasting of a new product’s potential market share and sales trajectory without significant manual effort._x000D_
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#New Product Forecasting Artificial Intelligence (AI) Market Key Players Shaping Industry Direction#_x000D_
Major companies operating in the new product forecasting artificial intelligence (AI) market are Amazon Web Services Incorporated, Google LLC, Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, Salesforce Incorporated, SAP SE, Infor Incorporated, Alteryx Incorporated, Kinaxis Incorporated, Anaplan Incorporated, DataRobot Incorporated, Board International S.A., H2O.AI Incorporated, NextGen Invent, RapidMiner Incorporated, SAS Institute Inc., IkigAI Labs, ImpactiveAI, Panorad AI _x000D_
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#New Product Forecasting Artificial Intelligence (AI) Market Regional Breakdown: Where Is Demand Concentrated?#_x000D_
North America was the largest region in the new product forecasting artificial intelligence (AI) market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the new product forecasting artificial intelligence (AI) market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa._x000D_
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.
