Built to provide research that’s more actionable and strategically valuable, The Business Research Company’s 2026 market reports include market attractiveness analysis, total addressable market sizing, company benchmarking matrices, interactive Excel dashboards, broader supply chain intelligence, emerging startup tracking, and in-depth product insights.
Video On Demand Market Growth From $181.56 Billion In 2026 To $323.69 Billion By 2030 At A CAGR Of 15.6%
The video on demand market size has experienced significant growth in recent years. It is anticipated to expand from $153.35 billion in 2025 to $181.56 billion in 2026, achieving a compound annual growth rate (CAGR) of 18.4%. The historical expansion of this market can be traced to the wider availability of broadband and mobile internet access, an increase in smart TV adoption, a growing consumer inclination for on-demand content, the initial achievements of subscription streaming platforms, and enhanced digital content production.
The video on demand market size is anticipated to expand significantly over the next few years. It is forecast to reach $323.69 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 15.6%. This expansion during the forecast period can be attributed to several factors, including increased investments in unique digital content, the rising adoption of immersive streaming formats, the expansion of ad-supported streaming models, the growing utilization of AI-driven viewer analytics, and an increasing demand for low-latency streaming technologies. Prominent trends for this period encompass the greater adoption of personalized content recommendation engines, the rising demand for multi-device streaming experiences, the expanding use of cloud-based content delivery, the growth of subscription-based streaming models, and an enhanced focus on optimizing the user experience.
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Video On Demand Market Demand Drivers Opening New Revenue Streams
The increasing need for digital media devices is anticipated to fuel the expansion of the video-on-demand market moving ahead. Such a device encompasses any tool capable of recording, processing, transmitting, or presenting digital data. The proliferation of digital media devices, including smartphones, tablets, and smart TVs, stems from consumers’ growing desire for portable entertainment and simple access to digital content. VOD services provide a diverse array of digital content, spanning films to exclusive programs, encouraging consumers to invest in digital media devices for easy enjoyment of preferred shows and movies through streaming platforms. As an illustration, in January 2025, data from Backlink, a Netherlands-based SEO agency, indicated that by 2025, approximately 4.69 billion individuals worldwide utilize smartphones, signifying a rise of 440 million users from 2024. Consequently, the escalating demand for digital media devices is fostering the expansion of video on demand.
Video On Demand Market Segment Analysis: What Are The Core Market Categories?
The video on demand market covered in this report is segmented –
1) By Component: Solutions, Services
2) By Platform Type: Smartphones, Tablets/Laptops, Smart TVs, Other Platform Types
3) By End-Users: Media, Entertainment, and Gaming, Travel and Hospitality, Education, Other End-Users
Subsegments:
1) By Solutions: Video Content Management, Video Streaming Solutions, Video Delivery Solutions, Video Encoding Solutions
2) By Services: Cloud-Based Services, Subscription-Based Services, Advertising-Based Services, Pay-Per-View Services
Video On Demand Market Transformation Trends: What Innovations Are Driving Change?
Major companies in the video-on-demand market are concentrating on technological advancements driven by AI, such as AI-powered streaming technology, to guarantee a fluid viewing experience across various devices and network situations, thereby elevating user satisfaction and alleviating buffering issues. These AI-driven approaches are integrated into streaming platforms to improve different aspects of content delivery, user interaction, and content recommendations. For instance, in March 2024, Sportradar AG, a Switzerland-based sports technology company, unveiled Sportradar 4Sight, an AI-based streaming technology designed to revolutionize sports presentation. This technology overlays extremely fast data onto live streams, providing a constant flow of compelling statistics that appear in real-time, ranging from serve speed and ball bounces to the total shots in each rally. This innovation is captivating for the next generation of tennis fans who desire more immersive and personalized experiences.
Video On Demand Market Top Companies Driving Competitive Growth
Major companies operating in the video on demand market are Netflix Inc, Paramount+, YouTube, Hulu, Disney+ Hotstar, Amazon Prime Video, Starz Inc., Apple TV+, Acorn TV, Max, Crunchyroll LLC, Vimeo Inc., Fandango Media LLC, Kaltura Inc., Tubi Inc, Mubi, MX Player, Crackle Plus LLC, BritBox, Kanopy, Dacast Inc., ESPN Inc., Discovery Plus, Rakuten TV, ViacomCBS Inc
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Video On Demand Market Geographic Spread And Regional Opportunities
North America was the largest region in the video on demand market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the video on demand market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.
