Delivering more actionable and strategically valuable research, The Business Research Company’s 2026 market reports feature market attractiveness analysis, total addressable market evaluation, company benchmarking matrices, interactive Excel dashboards, expanded supply chain intelligence, emerging startup coverage, and detailed product insights.
Video On Demand Market Value Analysis: What Growth Is Expected Over The Forecast Period?
The market for video on demand has experienced swift expansion over the last few years. Projections indicate its expansion from $153.35 billion in 2025 to $181.56 billion by 2026, demonstrating an 18.4% compound annual growth rate (CAGR). Historically, this growth can be ascribed to factors such as the broader availability of broadband and mobile internet, increased smart TV adoption, a growing consumer preference for content on demand, the initial triumphs of subscription streaming services, and a rise in digital content creation.
The video on demand market is poised for significant expansion in the upcoming years, with projections indicating it will reach a value of $323.69 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 15.6%. This growth during the forecast period is attributed to several factors, including increasing investments in original digital content, a rising adoption of immersive streaming formats, the expansion of ad-supported streaming models, growing utilization of AI-driven viewer analytics, and an increasing demand for low-latency streaming technologies. Major trends expected within this period involve the increasing adoption of personalized content recommendation engines, a rising demand for multi-device streaming experiences, growing reliance on cloud-based content delivery, the expansion of subscription-based streaming models, and an enhanced focus on optimizing the user experience.
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#Video On Demand Market Demand Drivers Creating New Revenue Opportunities
The video-on-demand market is anticipated to expand due to the increasing demand for digital media devices. Such devices are defined as any instrument that records, processes, transmits, or displays digital information. The proliferation of digital media devices, including smartphones, tablets, and smart TVs, is primarily driven by consumers’ rising preference for entertainment on-the-go and convenient access to digital content. VOD services offer an extensive selection of digital content, from movies to original programming, which encourages consumers to invest in digital media devices for effortless access to their preferred shows and films via streaming platforms. An illustrative example shows that in January 2025, Backlink, a Netherlands-based SEO agency, reported that as of 2025, roughly 4.69 billion people globally utilize smartphones, an increase of 440 million users compared to 2024. Thus, the escalating demand for digital media devices is a key factor propelling the growth of video on demand.
#Video On Demand Market Segment Landscape And Growth Potential
The video on demand market covered in this report is segmented –
1) By Component: Solutions, Services
2) By Platform Type: Smartphones, Tablets/Laptops, Smart TVs, Other Platform Types
3) By End-Users: Media, Entertainment, and Gaming, Travel and Hospitality, Education, Other End-Users
Subsegments:
1) By Solutions: Video Content Management, Video Streaming Solutions, Video Delivery Solutions, Video Encoding Solutions
2) By Services: Cloud-Based Services, Subscription-Based Services, Advertising-Based Services, Pay-Per-View Services
Video On Demand Market Trends: What Is Shaping Future Industry Growth?
Leading companies operating within the video-on-demand market are prioritizing AI-based technological advancements, notably AI-based streaming technology, to deliver seamless viewing experiences across different devices and network conditions, enhance user satisfaction, and reduce buffering issues. These AI-based techniques are integrated into streaming platforms to improve content delivery, user experience, and content recommendations. For example, in March 2024, Sportradar AG, a Switzerland-based sports technology company, introduced Sportradar 4Sight, an AI-based streaming technology designed to transform sports presentation. The technology overlays ultra-fast data directly onto live streams, delivering real-time statistics such as serve speed, ball bounces, and total shots in each rally. This approach is particularly suited to the next generation of tennis fans seeking more immersive and personalized viewing experiences.
Video On Demand Market Competitive Landscape: Who Are The Leading Companies?
Major companies operating in the video on demand market are Netflix Inc, Paramount+, YouTube, Hulu, Disney+ Hotstar, Amazon Prime Video, Starz Inc., Apple TV+, Acorn TV, Max, Crunchyroll LLC, Vimeo Inc., Fandango Media LLC, Kaltura Inc., Tubi Inc, Mubi, MX Player, Crackle Plus LLC, BritBox, Kanopy, Dacast Inc., ESPN Inc., Discovery Plus, Rakuten TV, ViacomCBS Inc
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Video On Demand Market Regional Analysis: Which Region Leads By Revenue?
North America was the largest region in the video on demand market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the video on demand market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.