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Strawberries Market Size Estimate For 2026 And Revenue Forecast Through 2030
The strawberries market size has demonstrated consistent expansion in recent years. It is forecast to grow from $16.61 billion in 2025 to $17.38 billion in 2026, advancing at a compound annual growth rate (CAGR) of 4.6%. The historical period’s growth can be attributed to several factors including rising global fruit consumption, the expansion of commercial strawberry cultivation, the early adoption of improved cultivars, an increasing utilization of strawberries in processed food products, and greater awareness of their nutritional advantages.
The strawberries market is projected to experience consistent expansion over the coming years, reaching a valuation of $20.2 billion by 2030, driven by a compound annual growth rate (CAGR) of 3.8%. This projected growth during the forecast period is primarily fueled by several factors, including the increasing demand for organic fruit products, expanding use in cosmetics and skincare, the spread of indoor and vertical strawberry cultivation methods, a growing consumer inclination towards healthy snack options, and increased investment in developing high-yield strawberry varieties. Key trends anticipated over the forecast timeframe encompass a surge in demand for organic strawberry farming, greater consumption of strawberries within functional food products, the broadening adoption of controlled environment strawberry farming techniques, an escalating preference for high-yielding and disease-resistant varieties, and the expanding incorporation of strawberries into premium cosmetic items.
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Why Is Demand In The Strawberries Market Expected To Keep Rising?
The increasing consumer adoption of plant-based foods is projected to drive expansion in the strawberries market in the future. Plant-based foods are defined as items sourced exclusively from plants, devoid of any animal-derived components, offering substitutes for conventional animal-based diets. A primary catalyst behind consumers’ growing preference for plant-based foods is heightened awareness regarding personal health and environmental sustainability. People are increasingly understanding that diets focused on plant-derived ingredients contribute to lower environmental impact and foster sustained well-being through balanced nourishment. In plant-based diets, strawberries are commonly incorporated as a tasty component in smoothies, salads, and plant-based desserts, offering inherent sweetness and vivid color, thereby enriching a wholesome plant-based eating plan. As an illustration, data from May 2025, provided by the Plant Based Foods Association, a US-based non-profit organization, indicated retail expansion in 2024 for several categories: plant-based protein powders and liquids saw an increase of 11% in dollars and 13% in units, reaching $450 million; baked goods grew by 13% in both dollars and units to $111 million; and tofu and tempeh experienced a rise of 7% in dollars and 6% in units, totaling $221 million. Consequently, the expanding consumer move towards plant-based foods is fueling the expansion of the strawberries market.
How Is The Strawberries Market Divided Across Segments And Subsegments?
The strawberries market covered in this report is segmented –
1) By Type: June Bearing Strawberry, Ever Bearing Strawberry, Day Neutral Strawberry
2) By Category: Organic, Conventional
3) By Sales Channel: Supermarkets Or Hyper Markets, Convenience Stores, Independent Retailers, Online Sales
4) By Application: Food And Beverage, Cosmetics And Personal Care
Subsegments:
1) By June Bearing Strawberry: Early-Season June Bearing, Mid-Season June Bearing, Late-Season June Bearing
2) By Ever Bearing Strawberry: Single-Crop Ever Bearing, Multi-Crop Ever Bearing
3) By Day Neutral Strawberry: Standard Day Neutral Strawberry, High-Yielding Day Neutral Strawberry
Strawberries Market Trends Reshaping Customer Demand And Business Strategies
Major companies operating in the strawberries market are concentrating on developing innovative offerings, including premium large-sized strawberry varieties, to boost product appeal and cater to increasing consumer demand for high-quality, locally sourced fresh produce. A premium large-sized strawberry variety refers to a selectively cultivated fruit distinguished by its exceptional size, flavor, and freshness, achieved through sophisticated breeding and optimized cultivation methods. For instance, in May 2025, Waitrose, a UK-based supermarket chain, launched British King Strawberries. This product consists of handpicked strawberries that are nearly double the size of typical varieties and are chosen for their superior sweetness, vibrant color, and ideal ripeness. This innovation underscores advancements in precision cultivation and supply chain efficiency, guaranteeing farm-to-store delivery within 24 hours to maintain optimal freshness and taste.
Strawberries Market Major Players: Companies At The Forefront Of The Industry
Major companies operating in the strawberries market are Dole PLC, J.M. Smucker Company, Del Monte Pacific Limited, Seneca Foods Corporation, Hero AG, Keelings Ltd, Welch Foods Inc, Monin Inc, Driscoll’s Inc, Andros Groupe, R. Torre and Company Inc, Mirak Group Inc, Berry Gardens Ltd, Stonewall Kitchen LLC, Wilkin and Sons Ltd, Naturipe Farms LLC, BelOrta cvba, Goknur Gida Sanayi ve Ticaret A.S., Mrs. Miller’s Homemade Jams LLC, St. Dalfour International Incorporated
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Strawberries Market Regional Share Analysis For 2025
Asia-Pacific was the largest region in the strawberries market in 2025. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the strawberries market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.
