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Strawberries Market Forecast: What Market Value Is Expected By 2030?
The strawberries market has observed consistent expansion over recent years. It is anticipated to increase from $16.61 billion in 2025 to $17.38 billion in 2026, achieving a compound annual growth rate (CAGR) of 4.6. The expansion during the historic period can be ascribed to a rise in global fruit consumption, the broadening of commercial strawberry cultivation, the prompt adoption of enhanced cultivars, the increasing incorporation of strawberries into processed food products, and a greater understanding of their nutritional advantages.
The strawberries market is anticipated to experience consistent expansion over the coming years. By 2030, its size is projected to reach $20.2 billion, demonstrating a compound annual growth rate (CAGR) of 3.8. This projected increase can be attributed to several factors during the forecast period, such as the growing demand for organic fruit products, expanding applications within cosmetics and skincare, the proliferation of indoor and vertical strawberry farming, a rising consumer inclination towards healthy snacks, and increased investment in high-yield strawberry varieties. Key trends observed during this period include a heightened demand for organic strawberry cultivation, increased consumption of strawberries in functional food products, the expansion of controlled environment strawberry farming, a growing preference for high-yielding and disease-resistant varieties, and the expanded incorporation of strawberries into premium cosmetic items.
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Strawberries Market Industry Drivers: What Is Driving Revenue Growth?
The strawberries market is projected to expand in the future, fueled by the increasing consumer preference for plant-based foods. These foods are defined as items sourced exclusively from plants, devoid of animal-derived components, serving as alternatives to conventional animal-based diets. A significant catalyst for this consumer trend is the heightened understanding of individual health and ecological sustainability, with more people acknowledging that plant-centric diets can lessen environmental footprints and foster enduring well-being through balanced nourishment. Strawberries are commonly incorporated into plant-based meals, enhancing smoothies, salads, and plant-based desserts with their natural sweetness and vivid color, thus contributing to a wholesome plant-based dietary intake. For example, data from May 2025, provided by the Plant Based Foods Association, a US-based non-profit, indicated retail growth in 2024 for various plant-based categories: protein powders and liquids saw an increase of 11 in dollars and 13 in units, reaching $450 million; baked goods grew by 13 in both dollars and units, totaling $111 million; and tofu and tempeh experienced a rise of 7 in dollars and 6 in units, amounting to $221 million. Consequently, the expanding consumer adoption of plant-based foods is propelling the expansion of the strawberries market.
Strawberries Market Segment Breakdown: Which Categories Generate The Most Revenue?
The strawberries market covered in this report is segmented –
1) By Type: June Bearing Strawberry, Ever Bearing Strawberry, Day Neutral Strawberry
2) By Category: Organic, Conventional
3) By Sales Channel: Supermarkets Or Hyper Markets, Convenience Stores, Independent Retailers, Online Sales
4) By Application: Food And Beverage, Cosmetics And Personal Care
Subsegments:
1) By June Bearing Strawberry: Early-Season June Bearing, Mid-Season June Bearing, Late-Season June Bearing
2) By Ever Bearing Strawberry: Single-Crop Ever Bearing, Multi-Crop Ever Bearing
3) By Day Neutral Strawberry: Standard Day Neutral Strawberry, High-Yielding Day Neutral Strawberry
Strawberries Market Strategic Trends: What Is Defining The Next Phase Of Growth?
Leading businesses in the strawberry sector are concentrating on creating novel items, including premium large-sized strawberry types, to boost product attractiveness and satisfy increasing consumer desire for top-tier, locally grown fresh produce. Such a variety represents a specially grown fruit, distinguished by its remarkable size, taste, and freshness, which is attained through sophisticated breeding and refined cultivation methods. An example is the introduction of British King Strawberries by Waitrose, a UK-based supermarket chain, in May 2025. This product consists of handpicked strawberries that are almost twice the size of typical varieties and are chosen for their excellent sweetness, vibrant color, and ideal ripeness. This innovation underscores progress in precise cultivation and efficient supply chain management, guaranteeing delivery from farm to store within 24 hours to maintain peak freshness and flavor.
Strawberries Market Competitive Analysis Of Major Industry Participants
Major companies operating in the strawberries market are Dole PLC, J.M. Smucker Company, Del Monte Pacific Limited, Seneca Foods Corporation, Hero AG, Keelings Ltd, Welch Foods Inc, Monin Inc, Driscoll’s Inc, Andros Groupe, R. Torre and Company Inc, Mirak Group Inc, Berry Gardens Ltd, Stonewall Kitchen LLC, Wilkin and Sons Ltd, Naturipe Farms LLC, BelOrta cvba, Goknur Gida Sanayi ve Ticaret A.S., Mrs. Miller’s Homemade Jams LLC, St. Dalfour International Incorporated
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#Strawberries Market Largest Region: Which Geography Holds The Highest Market Share?
Asia-Pacific was the largest region in the strawberries market in 2025. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the strawberries market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.