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What Is The Digital Gift Card Market Growth Rate? A 16.6% CAGR Outlook Through 2030
The digital gift card market has experienced rapid expansion in recent years. Its market size is anticipated to grow from $581.38 billion in 2025 to $680.35 billion in 2026, achieving a compound annual growth rate (CAGR) of 17.0%. The historical growth trajectory can be attributed to factors such as the expansion of e-commerce platforms, an increasing consumer preference for cashless gifting, the rising adoption of digital wallets, the broadening of promotional marketing strategies, and advancements in online payment security.
The digital gift card market is anticipated to undergo substantial growth in the upcoming years. It is forecast to expand to $1259.02 billion in 2030, achieving a compound annual growth rate (CAGR) of 16.6%. This expected expansion during the forecast period is driven by the increasing embrace of digital gifting in emerging economies, a heightened demand for cross-border digital gift cards, greater integration with mobile payment applications, the broadening of corporate incentive programs, and a strengthened emphasis on secure and scalable gifting platforms. Significant trends for this period include a rising adoption of e-gifting for corporate marketing, increased integration of omnichannel gift card solutions, the expanding use of personalized and branded digital gift cards, advancements in fraud detection and security features, and the growing application of digital gift cards as alternative payment methods.
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Why Is The Digital Gift Card Market Growing? The Key Demand Driver Explained
The increased recognition of digital payment methods is anticipated to fuel the expansion of the digital gift card market in the future. These payments involve transactions conducted through digital or online platforms, eliminating the need for physical currency. Digital gift cards offer a rapid acquisition and utilization option at essential establishments such as supermarkets and e-commerce exclusive merchants, serving as a digital and contactless payment alternative. Their ease of distribution and application as a contactless payment method has significantly boosted their widespread acceptance. For example, a report from the European Central Bank in January 2024 indicated that during the first half of 2023, the euro area experienced a 10.1% rise in non-cash payment transactions, totaling 67.0 billion. This occurred even though the equivalent total value decreased by 4.5% to €111.4 trillion when compared to the corresponding period in 2022. Consequently, the heightened understanding of digital payments is fueling the expansion of the digital gift card market.
What Are The Main Segments Of The Digital Gift Card Market?
The digital gift card market covered in this report is segmented –
1) By Functional Attribute: Open Loop Gift Card, Closed Loop Gift Card
2) By Business Type: Business To Business (B2B), Business To Consumer (B2C)
3) By Application: Consumer Goods, Health And Wellness, Restaurants And Bars, Travel And Tourism, Media And Entertainment, Other Applications
Subsegments:
1) By Open Loop Gift Card: General Purpose Reloadable Cards, Non-Rechargeable Cards, Multi-Brand Gift Cards
2) By Closed Loop Gift Card: Retailer-Specific Cards, Brand-Specific Cards, Promotional Cards
Digital Gift Card Market Trend Analysis: Where Leading Companies Are Focusing
Leading companies in the digital gift card market are developing innovative solutions, including network-level gift cards, to boost digital commerce during the festive season. A network-level gift card functions on a specific network or platform, rather than being tied to an individual retailer or brand. For example, in September 2023, the Open Network for Digital Commerce (ONDC), an India-based non-profit company established by the Government of India, launched the ONDC Network Gift Card, powered by RuPay Network. This initiative aims to enable sponsor organizations to reward, incentivize, or spread festive joy among their employees. The card ensures seamless usability across various ONDC-enabled buyer applications, such as Paytm, Mystore, Craftsvilla, Pincode, Spice Money, and Magicpin, featuring a maximum load limit of INR 10,000. In contrast to traditional gift cards, ONDC’s offering provides customers the freedom to purchase from any brand or product, which enhances customer engagement and contributes to a rise in transactions on the ONDC platform, thereby encouraging growth in the digital gift card market.
Which Companies Are Major Players In The Digital Gift Card Market?
Major companies operating in the digital gift card market are Walmart Inc., Amazon.com Inc., Target Brands Inc., American Express Company, PayPal Holdings Inc., Fiserv Inc., Loop Commerce Inc., Blackhawk Network Holdings Inc., InComm Payments, Apple Inc., First Data Corporation, Treatful Inc., Stored Value Solutions, Prezzee, Givex Corporation, Yiftee Inc., Qwikcilver Solutions Pvt Ltd, Tango Card, Giftango Corporation, Buyatab Online Inc., Paytronix Systems Inc., GiftbitInc, GiftRocket Inc., eGifter LLC, Giftogram Inc., Giftly Inc., National Gift Card Group, SVM Global Limited, Giveter Inc., The Gift Card Café LLC, Eagle Eye Solutions Group plc
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Which Region Held The Largest Share Of The Digital Gift Card Market In 2025?
North America was the largest region in the digital gift card market share in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital gift card market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.
