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Digital Gift Card Market Forecast: What Value Will The Market Reach By 2030?
The digital gift card market size has expanded considerably in recent years. It is forecast to grow from $581.38 billion in 2025 to $680.35 billion in 2026, achieving a compound annual growth rate (CAGR) of 17.0%. This historical growth can be linked to the rise of e-commerce platforms, an increasing consumer preference for cashless gifting solutions, the growing adoption of digital wallets, the expansion of promotional marketing tactics, and improvements in online payment security measures.
The digital gift card market size is projected to undergo substantial expansion over the next few years, reaching $1259.02 billion in 2030, driven by a compound annual growth rate (CAGR) of 16.6%. This anticipated growth can be attributed to several factors, including the increasing adoption of digital gifting in emerging markets, a heightened demand for cross-border digital gift cards, greater integration with mobile payment applications, the broadening of corporate incentive schemes, and an enhanced focus on secure and scalable gifting platforms. Prominent trends expected in this period encompass the growing acceptance of e-gifting for corporate promotions, the progressive integration of omnichannel gift card platforms, an increasing prevalence of personalized and branded digital gift cards, the development of improved fraud detection and security functionalities, and the wider application of digital gift cards as alternative payment methods.
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Digital Gift Card Market Expansion Drivers: What’s Shaping Future Growth?
The increasing understanding of digital payment methods is expected to foster the expansion of the digital gift card market. Digital payments refer to transactions conducted via digital or internet channels without the exchange of physical money. These gift cards are promptly purchased and redeemed at essential businesses such as grocery stores and online-only retailers, functioning as a digital and contactless payment alternative. The ease with which digital gift cards can be sent and used as a contactless payment option has led to a significant rise in their demand. For instance, in January 2024, a report published by the European Central Bank indicated that in the first half of 2023, the euro area experienced a 10.1% increase in non-cash payment transactions, totaling 67.0 billion, despite a 4.5% decline in the corresponding total value to €111.4 trillion compared to the same period in 2022. Therefore, the heightened awareness of digital payments is a key catalyst for the growth of the digital gift card market.
Digital Gift Card Market Segment Landscape: Which Areas Lead Development?
The digital gift card market covered in this report is segmented –
1) By Functional Attribute: Open Loop Gift Card, Closed Loop Gift Card
2) By Business Type: Business To Business (B2B), Business To Consumer (B2C)
3) By Application: Consumer Goods, Health And Wellness, Restaurants And Bars, Travel And Tourism, Media And Entertainment, Other Applications
Subsegments:
1) By Open Loop Gift Card: General Purpose Reloadable Cards, Non-Rechargeable Cards, Multi-Brand Gift Cards
2) By Closed Loop Gift Card: Retailer-Specific Cards, Brand-Specific Cards, Promotional Cards
Digital Gift Card Market Strategic Trends: What Defines The Next Growth Phase?
Leading companies in the digital gift card market are developing innovative solutions, such as network-level gift cards, to boost digital commerce during the festive season. A network-level gift card is a type of digital gift card that operates on a specific network or platform, rather than being tied to a single retailer or brand. For instance, in September 2023, the Open Network for Digital Commerce (ONDC), an India-based non-profit company established by the Government of India, launched the ONDC Network Gift Card powered by RuPay Network to empower sponsor organizations to reward, incentivize, or spread festive joy among their employees. This card boasts seamless usability across various ONDC-enabled buyer applications, such as Paytm, Mystore, Craftsvilla, Pincode, Spice Money, and Magicpin, with a maximum load limit of INR 10,000. Unlike traditional gift cards, ONDC’s offering stands out by providing customers the freedom to make purchases from any brand or product, enhancing customer engagement and contributing to increased transactions on the ONDC platform, thereby fostering growth in the digital gift card market.
Digital Gift Card Market Industry Leaders And Competitive Landscape
Major companies operating in the digital gift card market are Walmart Inc., Amazon.com Inc., Target Brands Inc., American Express Company, PayPal Holdings Inc., Fiserv Inc., Loop Commerce Inc., Blackhawk Network Holdings Inc., InComm Payments, Apple Inc., First Data Corporation, Treatful Inc., Stored Value Solutions, Prezzee, Givex Corporation, Yiftee Inc., Qwikcilver Solutions Pvt Ltd, Tango Card, Giftango Corporation, Buyatab Online Inc., Paytronix Systems Inc., GiftbitInc, GiftRocket Inc., eGifter LLC, Giftogram Inc., Giftly Inc., National Gift Card Group, SVM Global Limited, Giveter Inc., The Gift Card Café LLC, Eagle Eye Solutions Group plc
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Digital Gift Card Market Geographic Analysis: Where Is Demand Rising Fastest?
North America was the largest region in the digital gift card market share in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital gift card market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.