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Male Toiletries Market Size, Value And Growth Trends Through 2030
The male toiletries market has recently experienced substantial growth. It is anticipated to grow from $28.73 billion in 2025 to $30.57 billion in 2026, representing a compound annual growth rate (CAGR) of 6.4%. The market’s past expansion is linked to multiple elements, including increasing disposable income levels, a growing urban male demographic, enhanced awareness of personal grooming, broader retail distribution channels, and the influence of celebrity endorsements.
The male toiletries market is projected to experience substantial growth in the upcoming period, with its valuation estimated to reach $38.57 billion by 2030, progressing at a compound annual growth rate (CAGR) of 6.0%. This anticipated expansion is primarily propelled by an increased focus on clean-label personal care items, a surging demand for men’s anti-aging solutions, the extended reach of e-commerce platforms, evolving personalization capabilities enabled by digital technologies, and the widening influence of social media marketing. Noteworthy trends throughout this forecast span a growing consumer inclination towards premium male grooming products, an intensified concentration on natural and organic components, a higher uptake of skincare regimens among male consumers, the proliferation of online and direct-to-consumer retail channels, and sophisticated product personalization approaches.
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Male Toiletries Market Growth Drivers: What Factors Are Accelerating Expansion?
The global increase in population is projected to stimulate the expansion of the male toiletries market moving forward. Population refers to the aggregate number of individuals residing within a defined geographical area at a specific time, encompassing all demographic segments. A significant factor behind this demographic growth is the continuous enhancement in healthcare standards, which leads to reduced mortality rates and prolonged life expectancy, consequently increasing the number of people who reach adulthood and remain in the population longer. Male toiletries positively contribute to this trend by promoting personal hygiene and overall wellness, which in turn supports broader public health conditions conducive to population increases. As an illustration, in December 2024, the United States Census Bureau, a US-based federal agency, reported that the U.S. population reached 340.1 million as of July 1, 2024, indicating a 0.98% increase from 336.8 million in 2023, representing the highest annual growth rate recorded. Consequently, the rising population is anticipated to drive the male toiletries market’s growth.
Male Toiletries Market Segment Analysis Highlighting Growth Areas
The male toiletries market covered in this report is segmented –
1) By Product: Deodorants, Haircare Products, Skincare Products, Shower Products
2) By Age Group: Teenagers (13–19 years), Young Adults (20–35 years), Adults (36–55 years), Seniors (55+ years)
3) By Distribution Channel: Supermarkets And Hypermarkets, Pharmacies, Specialty Stores, Departmental Stores, Other Distribution Channels
Subsegments:
1) By Deodorants: Roll-On Deodorants, Spray Deodorants, Stick Deodorants, Natural Or Organic Deodorants
2) By Haircare Products: Shampoos, Conditioners, Hair Styling Products, Hair Treatments
3) By Skincare Products: Facial Cleansers, Moisturizers, Sunscreens, Shaving Products
4) By Shower Products: Body Wash, Bar Soap, Shower Gels, Exfoliating Scrubs
Male Toiletries Market Trends: What Is Shaping Future Industry Growth?
Major companies operating in the male toiletries market are intensifying their efforts to introduce men’s grooming products, aiming to diversify their product portfolios and meet the escalating demand for specialized skincare, haircare, and grooming solutions tailored for men. Men’s grooming products include a diverse array of personal care items specifically designed for men to maintain their appearance, hygiene, and overall grooming. This endeavor seeks to redefine men’s grooming practices by fostering self-care routines that are both comprehensive and cutting-edge. As an illustration, Piramal Pharma Limited, an Indian-based company, launched BOHEM, a men’s personal grooming product line, in April 2024. This collection currently offers a hair removal spray, beard growth oil, and underarm roll-on. BOHEM plans to expand its product range further to incorporate face washes, serums, and shower gels, addressing the varied needs of contemporary men and highlighting the brand’s commitment to delivering holistic grooming solutions.
Male Toiletries Market Leading Companies: Who Holds Significant Market Presence?
Major companies operating in the male toiletries market are Beiersdorf AG, L’Oréal S.A., The Procter & Gamble Company, Shiseido Company Limited, The Estée Lauder Companies Inc., Coty Inc., Molton Brown Limited, Vi-John Group, Unilever plc, Edgewell Personal Care, Koninklijke Philips N.V., Natura & Co., Colgate-Palmolive Company, Johnson & Johnson, The Hut.com Ltd., Brickell Brands LLC, The Hut.com Limited, Baxter of California LLC, Bulldog Skincare Limited, Harry’s Inc., Jack Black LLC, Aramis Inc., Malin+Goetz LLC, Menaji Worldwide LLC, Men’s Society Limited, Murdock London Limited, Neville Limited, Proraso S.r.l., Recipe for Men AB, Taylor of Old Bond Street Limited, The Art of Shaving LLC, Truefitt & Hill Limited, Uppercut Deluxe Pty. Ltd.
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Male Toiletries Market Regional Analysis And Leading Geography
North America was the largest region in the male toiletries market share in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the male toiletries market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.
