Backed by market attractiveness analysis, total addressable market sizing, company benchmarking matrices, interactive Excel dashboards, wider supply chain intelligence, emerging startup coverage, and detailed product-level insights, The Business Research Company’s 2026 market reports are designed to offer research that is more actionable and strategically valuable than ever.
#Connected Television (TV) Market Forecast: What Value Will The Market Reach By 2030?#_x000D_
The connected television (tv) market size has witnessed rapid expansion in recent years. This market is expected to grow from $17.55 billion in 2025 to $19.96 billion in 2026, exhibiting a compound annual growth rate (CAGR) of 13.7%. The historical growth of this market can be attributed to several factors including the increasing penetration of broadband internet, a rise in OTT content consumption, the declining prices of LCD and LED panels, early integrations of smart TV platforms, and the growing replacement of traditional cable tv services._x000D_
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The connected television (tv) market is projected to experience swift expansion in the coming years, reaching $33.28 billion by 2030, propelled by a compound annual growth rate (CAGR) of 13.6%. This anticipated growth throughout the forecast period stems from factors such as the proliferation of 8K and sophisticated display technologies, the rising appeal of ad-supported streaming paradigms, the incorporation of voice assistants and AI-driven discovery tools, the increasing implementation of content synchronization across devices, and a heightened desire for engaging and immersive viewing experiences. Key trends observed during this period encompass the wider acceptance of connected TV advertising, a noticeable move towards larger screen smart TVs, the escalating integration of multi-platform streaming environments, an increasing preference for customized content viewing, and the broader integration with smart home entertainment systems._x000D_
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#Connected Television (TV) Market Industry Drivers: What’s Behind The Revenue Growth?#_x000D_
The escalating demand for over-the-top (OTT) content is anticipated to fuel the expansion of the connected TV market moving forward. Over-the-top (OTT) content encompasses audio, video, and other media content delivered directly to users, bypassing traditional distribution channels such as cable or satellite television providers. This heightened demand for over-the-top (OTT) content arises from consumer preferences for flexibility and convenience, the widespread availability of smart devices and high-speed internet, and the broadening reach of streaming platforms. Connected TV offers an integrated platform for accessing a diverse array of streaming services and content without requiring additional devices or subscriptions. For instance, according to Business of Apps, a prominent UK-based business-to-business media and information platform, Netflix (a subscription-based streaming service that offers a vast library of movies, TV shows, documentaries, and original programming) observed a significant increase in subscribers, with its subscriber base growing from 220.6 million in 2022 to 238.3 million in 2023, representing a growth of approximately 8.04%. Therefore, the increasing desire for an enhanced viewing experience of over-the-top (OTT) content is propelling the growth of the connected television (TV) market._x000D_
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#Connected Television (TV) Market Segment Trends And Revenue Contributors#_x000D_
The connected television (tv) market covered in this report is segmented – _x000D_
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1) By Screen Type: Curved, Flat_x000D_
2) By Platform Type: Android, Roku, Other Platforms_x000D_
3) By Screen Size: Less Than 30 Inches, 30 Inches To 50 Inches, 50 Inches To 70 Inches, Above 70 Inches_x000D_
4) By Distribution Channel: Company Owned Websites, Specialty Stores, Online Retailers, Other Channels_x000D_
5) By End Use: Residential, Commercial_x000D_
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Subsegments:_x000D_
1) By Curved: 4K Curved TVs, 8K Curved TVs, LED Curved TVs, OLED Curved TVs_x000D_
2) By Flat: 4K Flat TVs, 8K Flat TVs, LED Flat TVs, OLED Flat TVs_x000D_
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#Connected Television (TV) Market Growth Trends: What’s Shaping The Future Outlook?_x000D_
Key players within the connected television market are focusing on developing technological advancements, such as AI-powered display and content optimization systems, to enhance picture quality, personalize content recommendations, and improve the overall user experience. An AI-powered display and content optimization system utilizes machine learning algorithms to dynamically adjust brightness, contrast, color accuracy, and sound settings based on the content type and ambient environment, enabling a smarter, more immersive viewing experience compared to traditional TVs that rely on fixed display settings. For instance, in July 2025, LG India, a South Korea–based electronics manufacturer, unveiled the 2025 OLED evo and QNED evo TV series, which incorporate AI Picture Pro, AI Sound Pro, and AI Brightness Control technologies. This product line offers 4K/8K resolution options, enhanced HDR performance, Dolby Vision and Atmos support, and intelligent voice and smart-home integration, delivering a highly personalized and immersive viewing experience that surpasses conventional smart TVs._x000D_
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#Connected Television (TV) Market Competitive Landscape: Which Companies Lead The Industry?#_x000D_
Major companies operating in the connected television (tv) market are Apple Inc., Samsung Electronics Co. Ltd., Sony Corporation, Hitachi Ltd., LG Electronics Inc., Panasonic Corporation, Haier Group, Xiaomi Corporation, Toshiba Corporation, Koninklijke Philips N.V., Sharp Corporation, TCL Technology Group Corporation, Westinghouse Electric Corporation, Hisense Visual Technology Co Ltd, Konka Group Co. Ltd., JVC Kenwood Corporation, Vizio Inc., OnePlus Technology (Shenzhen) Co. Ltd., Bang & Olufsen A/S, Skyworth Digital Holdings Limited, Element Electronics Corporation, Pioneer Corporation, Sansui Electric Co. Ltd., Leshi Internet Information & Technology Corp. Beijing _x000D_
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#Connected Television (TV) Market Regional Analysis And Top Geography#_x000D_
Asia-Pacific was the largest region in the connected television (TV) market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the connected television (tv) market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa._x000D_
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.
