Designed to make market research more actionable and strategically valuable, The Business Research Company’s 2026 market reports feature market attractiveness scoring, total addressable market sizing, company benchmarking matrices, interactive Excel dashboards, deeper supply chain intelligence, emerging startup tracking, and granular product-level insights.
In-Vehicle Infotainment Market To Expand At A 10.5% CAGR: Size And Growth Projections Through 2030
The in-vehicle infotainment market has experienced significant growth in recent years. It will grow from $25.99 billion in 2025 to $28.76 billion in 2026 at a compound annual growth rate (CAGR) of 10.7%. This historic expansion can be linked to factors such as increasing automotive digitalization, a rise in the adoption of smartphones for in-car connectivity, growth in passenger car sales, heightened demand for navigation and entertainment systems, and early advancements in touchscreen and audio technologies.
The in-vehicle infotainment market is projected to experience substantial expansion over the upcoming years. By 2030, this market is anticipated to reach $42.88 billion, demonstrating a compound annual growth rate (CAGR) of 10.5%. This projected growth throughout the forecast period is primarily driven by several factors, including the increasing integration of advanced sensor-based infotainment systems, the expanding adoption of connected car services, the accelerating development of AI-powered infotainment functionalities, a heightened emphasis on over-the-air updates, and the growing consumer desire for a premium in-cabin experience. Key trends influencing the market during this period encompass the expanding application of AI-driven personalized in-vehicle infotainment features, the increasing integration of infotainment solutions to enhance autonomous mobility, the development of robust connected vehicle ecosystems offering real-time data services, advancements in cyber-secure and cloud-enabled infotainment platforms, and a rising consumer appetite for immersive AR/VR-based in-cabin experiences.
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Which Factor Is Expected To Drive The In-Vehicle Infotainment Market Over The Forecast Period?
The rising sales of high-end luxury cars are expected to drive the growth of the in-vehicle infotainment market. Luxury cars are vehicles produced by premium automakers, distinguished by their superior performance capabilities, opulent interiors, and advanced safety and technology features not typically present in lower-priced models. These luxury vehicles come equipped with the latest and most sophisticated infotainment systems, which contribute to enhanced vehicle safety and security. Therefore, an increase in luxury car sales will directly aid the market’s expansion. For example, in January 2024, the BMW Group, a Germany-based manufacturing company, reported that its sales in the fourth quarter of 2023 grew by 10.3% year-over-year, reaching 718,778 units. This demonstrates how the escalating sales of high-end luxury cars are indeed propelling the in-vehicle infotainment market.
In-Vehicle Infotainment Market Segmentation Insights: How Is The Industry Categorized?
The in-vehicle infotainment market covered in this report is segmented –
1) By Component: Software, Hardware, Services
2) By Services: Entertainment Services, Navigation Services, Communication Services, Vehicle Diagnostics Services, Other Services
3) By Vehicle Type: Passenger Car, Commercial Vehicles
4) By Fitting: OE (Original Equipment) Fitted, Aftermarket
Subsegments:
1) By Software: Operating Systems, Application Software, Middleware, Connectivity Software
2) By Hardware: Displays (Touchscreen, Instrument Cluster), Audio Systems (Speakers, Amplifiers), Control Units (Microcontrollers, Processors), Connectivity Modules (Bluetooth, Wi-Fi)
3) By Services: Navigation Services, Content Services (Streaming, Music), Software Updates and Upgrades, Customer Support Services
In-Vehicle Infotainment Market Trends Explained: What Is Changing And Why It Matters
Leading firms within the in-vehicle infotainment (IVI) market are prioritizing the creation of sophisticated automotive-grade system-on-chip (SoC) processors to provide superior, uninterrupted, and networked in-car user experiences. These automotive SoCs combine various computational capabilities, including CPUs, GPUs, AI accelerators, and connectivity modules, onto a singular chip, which allows for quicker processing, lower power usage, and enhanced multimedia performance when contrasted with older system designs. An illustrative example is Samsung Electronics, a South Korea-based semiconductor and electronics company, which introduced the Exynos Auto V920 in June 2023, a cutting-edge automotive SoC specifically engineered for IVI systems. The Exynos Auto V920 incorporates a multi-core CPU and GPU, offers support for advanced artificial intelligence functions, improves graphics rendering, and facilitates connectivity with linked vehicle platforms, infotainment applications, and digital cockpit displays. Its compact structure streamlines system development while ensuring high dependability and energy efficiency, making it perfectly suited for contemporary IVI systems requiring immersive user interactions and powerful processing abilities.
In-Vehicle Infotainment Market Competitor Landscape: Who Are The Major Companies?
Major companies operating in the in-vehicle infotainment market are Panasonic Corporation, Alpine Electronics Inc., Pioneer Corporation, Harman International Industries Inc., Bose Corporation, Sony Corporation, Clarion Co. Ltd., Continental AG, Visteon Corporation, Denso Corporation, Garmin Ltd., TomTom International BV, Robert Bosch GmbH, Mitsubishi Electric Corporation, Fujitsu Ten Ltd., Magneti Marelli S.p.A., Kenwood Corporation, Delphi Automotive PLC, Valeo SA, HyundAI Mobis Co., Ltd., JVC Kenwood Corporation, Aptiv PLC, NXP Semiconductors NV, NVIDIA Corporation, Texas Instruments Incorporated, Apple Inc., Google LLC, Amazon.com, Inc., LG Electronics Inc., Qualcomm Technologies, Inc.
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In-Vehicle Infotainment Market Regional Demand Analysis And Leading Geography
North America was the largest region in the in-vehicle infotainment market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the in-vehicle infotainment market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.
