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Horse Feed Market Growth Outlook: How Much Bigger Will The Market Be By 2030?
The horse feed market has experienced substantial growth over recent years. Projections indicate its expansion from $9.19 billion in 2025 to $9.82 billion in 2026, demonstrating a compound annual growth rate (CAGR) of 6.9%. This historical increase is linked to factors such as increased participation in equestrian sports, a rise in horse ownership, heightened awareness of equine nutrition, the widespread availability of specialized feed products, and an uptick in expenditures on animal health.
The horse feed market is anticipated to experience substantial growth over the coming years, projected to reach $12.98 billion by 2030 with a compound annual growth rate (CAGR) of 7.2%. This expansion during the forecast period is attributed to factors such as an increasing demand for age-specific and performance-based feed, a rising focus on gut health and immunity, the expansion of premium equine nutrition products, a growing adoption of fortified feed blends, and increasing digital sales of animal nutrition products. Major trends expected in this period include a heightened demand for specialized nutritional horse feed, greater adoption of performance and senior horse diets, the growing use of supplement-enriched feed formulations, further expansion of premium and specialty horse feed products, and an enhanced focus on digestibility and fiber balance.
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How Is The Key Growth Driver Influencing The Horse Feed Market?
The future growth of the horse feed market is anticipated to be significantly influenced by the expanding e-commerce sector. E-commerce is generally defined as the transmission of money or data, or the trade of goods and services, via an electronic network, predominantly the Internet. Within the horse feed industry, e-commerce holds a critical function by offering an accessible medium that enables consumers to effortlessly browse, compare, and acquire a diverse array of feed products, encompassing specialized and premium choices, with convenience. To illustrate, figures from the United States Census Bureau, a US-based government agency, indicated that in August 2023, the estimated e-commerce activity in the second quarter of 2023 rose by 7.5% (or 1.4%) compared to the second quarter of 2022, whereas total retail sales saw an increase of 0.6% (or 0.4%). Furthermore, 15.4% of all sales during the second quarter of 2023 originated from online stores. Consequently, the expanding e-commerce industry is propelling the growth of the horse feed market.
Horse Feed Market Segmentation By Category: What Does The 2026 Report Cover?
The horse feed market covered in this report is segmented –
1) By Type: Performance, Senior or Old, Mare And Foal
2) By Nutrition Type: High Fiber, Low Starch, High Protein, High Fats
3) By Ingredients: Cereals, Supplements, Cakes or Meals, Other Ingredients
4) By Form: Pellets, Cubes, Powder
5) By Application: Online Sales, Offline Retail
Subsegments:
1) By Performance: High-Energy Feed, Grain-Based Feed, Specialized Supplements
2) By Senior or Old: Nutrient-Rich Feed For Older Horses, Soft And Easy-To-Digest Formulas
3) By Mare and Foal: Nutritional Feed For Pregnant Mares, Starter Feed For Foals
How Are Industry Players Changing The Horse Feed Market Landscape?
Leading companies within the horse feed market are developing advanced products, such as the Microbiome Quotient (MQ) Platform, with the goal of optimizing gut health and enhancing overall nutrition for horses, which in turn improves their performance, well-being, and digestion. The Microbiome Quotient (MQ) Platform functions as an innovative instrument designed to assess and optimize the health of the microbiome, referring to the collection of microorganisms residing in a specific environment, including the gastrointestinal tract of horses. For instance, in June 2024, Purina Animal Nutrition LLC, a US-based company, launched the Purina® Systemiq Probiotic Supplement and the Purina MQ Equine Microbiome Testing Kit. These products are integral to the new Purina Microbiome Quotient (MQ) Platform, created to offer horse owners personalized insights into their horses’ gut health. The Systemiq Probiotic Supplement is a live and active formulation, and the MQ Equine Microbiome Testing Kit allows horse owners to gain an understanding of their horse’s unique microbiome.
Horse Feed Market Global Key Players And Competitive Overview
Major companies operating in the horse feed market are Allen And Page Ltd., Baileys Horse Feeds, Big V Feeds Inc., Cargill Incorporated, Equifirst Private Limited, Farmvet Agro Private Limited, ForFarmers N.V., HorseTech Nutrition, Purina Animal Nutrition LLC, Rowen Barbary Ltd., Triple Crown Nutrition Inc., West Feeds Inc., A-One Feed Supplements Ltd., Glanbia PLC., Hubbard Feeds Inc., Jupe Feeds Incorporated, Cavalor LLC, WES Enterprises L.P., Nutrena World Feeds, ADM Animal Nutrition, Blue Seal Feeds, Buckeye Nutrition, Country Acres Feed, Farnam Companies Inc., Hallway Feeds, Kalmbach Feeds Inc., Kent Nutrition Group, LMF Feeds Inc., Manna Pro Products LLC, McCauley Bros Inc., Poulin Grain Inc., Progressive Nutrition, Semican Inc., Southern States Cooperative Inc., Standlee Premium Western Forage, Tribute Equine Nutrition
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Regional Analysis Of The Horse Feed Market: Where Is The Industry Concentrated?
Asia-Pacific was the largest region in the horse feed market in 2025. The regions covered in the horse feed market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.
