Built to provide research that’s more actionable and strategically valuable, The Business Research Company’s 2026 market reports include market attractiveness analysis, total addressable market sizing, company benchmarking matrices, interactive Excel dashboards, broader supply chain intelligence, emerging startup tracking, and in-depth product insights.
Riced Veggies Market Set To Climb From $4.01 Billion In 2026 To $5.49 Billion By 2030
The riced veggies market has experienced robust expansion over recent years. Projections indicate a rise from $3.69 billion in 2025 to $4.01 billion in 2026, demonstrating a compound annual growth rate (CAGR) of 8.6%. Historical growth can be linked to factors such as heightened consumer awareness regarding nutritious eating habits, the increasing embrace of plant-based diets, a surging need for convenient meal preparation options, broader access to frozen vegetable products, and a growing inclination towards food alternatives lower in calories.
The riced veggies market size is anticipated to experience substantial growth over the next few years. It is forecast to achieve a valuation of $5.49 billion by 2030, progressing at a compound annual growth rate (CAGR) of 8.2%. This projected increase within the forecast period is driven by factors such as the rising consumer demand for clean label vegetable-based foods, greater innovation in functional and nutritional food products, an increasing embrace of sustainable food choices, the expansion of online grocery distribution networks, and growing consumer interest in personalized nutrition solutions. Prominent trends for the forecast period encompass a heightened demand for low-carbohydrate food options, an escalating preference for plant-based and health-focused diets, the rising adoption of convenient ready-to-cook vegetable products, broader availability of riced vegetable products through various retail channels, and ongoing innovation in vegetable blends and flavor variations.
Get A Free Sample Report With In-Depth Market Insights:
Riced Veggies Market Development Factors: What’s Supporting Demand?
The increasing prevalence of plant-based eating patterns is anticipated to drive expansion in the riced veggies market in the future. Such a diet emphasizes foods originating from plants, encompassing vegetables, fruits, grains, legumes, nuts, and seeds, while reducing or eliminating animal-derived items. This surge in popularity stems from a heightened understanding of the associated health advantages, prompting a greater number of individuals to embrace these diets for enhanced general well-being. Riced veggies facilitate plant-based eating by offering a vegetable-derived, low-carbohydrate alternative to conventional rice, enabling consumers to partake in customary meal choices consistent with plant-centric dietary practices. As an illustration, the Australian Bureau of Statistics, a government agency located in Australia, reported that 5.3% of Australians identified as vegetarian or vegan (following a plant-based diet) in 2023, with this data cited in September 2025. Consequently, the rising adoption of plant-based diets is stimulating the expansion of the riced veggies market.
Riced Veggies Market Segment Trends And Revenue Contributors
The riced veggies market covered in this report is segmented –
1) By Type: Cauliflower Rice, Broccoli Rice, Carrot Rice, Zucchini Rice
2) By Form: Fresh, Frozen, Dehydrated
3) By Distribution Channel: Online Retail, Supermarkets, Convenience Stores, Specialty Stores
4) By End Use: Household, Commercial
Subsegments:
1) By Cauliflower Rice: Plain Cauliflower Rice, Seasoned Cauliflower Rice, Organic Cauliflower Rice, Frozen Cauliflower Rice
2) By Broccoli Rice: Plain Broccoli Rice, Seasoned Broccoli Rice, Organic Broccoli Rice, Frozen Broccoli Rice
3) By Carrot Rice: Plain Carrot Rice, Seasoned Carrot Rice, Organic Carrot Rice, Frozen Carrot Rice
4) By Zucchini Rice: Plain Zucchini Rice, Seasoned Zucchini Rice, Organic Zucchini Rice, Frozen Zucchini Rice
Riced Veggies Market Innovation Trends Shaping Future Development
Leading companies in the riced veggies market are concentrating on developing innovative offerings, such as ready-to-cook flavored riced vegetable meal kits, to enhance convenience, broaden product variety and taste appeal, and encourage greater consumer adoption of healthy, plant-based, low-carbohydrate meal alternatives. These ready-to-cook flavored riced vegetable meal kits are pre-packaged food items containing seasoned, chopped, or “riced” vegetables, portioned and prepared for rapid cooking or heating, thereby providing a convenient, flavored plant-based foundation for meals. For instance, in March 2024, Taylor Farms, a US-based fresh food and produce company, introduced Cheesy Pesto Riced Cauliflower & Broccoli, a new vegetable kit portfolio. This product combines riced cauliflower and broccoli with a cheesy pesto flavor, offering consumers an effortless, ready-to-cook vegetable side that can be prepared in under 20 minutes. The offering is designed to deliver restaurant-quality taste while simultaneously boosting vegetable intake and promoting healthier eating habits. Its simple preparation format, vegetable-rich composition, and flavor-forward formulation make it an appealing substitute for traditional rice side dishes, aligning with the growing consumer demand for nutritious convenience foods.
Riced Veggies Market Competitive Landscape: Which Companies Lead The Industry?
Major companies operating in the riced veggies market are Ardo NV, Bonduelle S.A., Conagra Brands Inc., Dole Food Company, Fruveco S.A., Fullgreen Ltd., Greenyard NV, Hanover Foods Corporation, J.R. Simplot Company, Kroger Co., McCain Foods Ltd., Nature’s Earthly Choice, Pictsweet Company, Pluckk, Pura Vida Foods LLC, Taylor Fresh Foods Inc.
View The Full Riced Veggies Market Report:
Riced Veggies Market Geographic Spread And Regional Opportunities
North America was the largest region in the riced veggies market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the riced veggies market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Reach Out To Our Team:
The Business Research Company: https://www.thebusinessresearchcompany.com/
Americas: +1 310-496-7795
Asia: +44 7882 955267 & +91 8897263534
Europe: +44 7882 955267
Email us at: marketing@tbrc.info
Follow us on:
LinkedIn: https://in.linkedin.com/company/the-business-research-company
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ
Global Market Model: https://www.thebusinessresearchcompany.com/global-market-model
Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.