Designed to make market research more actionable and strategically valuable, The Business Research Company’s 2026 market reports feature market attractiveness scoring, total addressable market sizing, company benchmarking matrices, interactive Excel dashboards, deeper supply chain intelligence, emerging startup tracking, and granular product-level insights.
How Fast Is The Supplements And Infant Milk Formula For Travel Retail Market Growing? Market Size, CAGR And Forecast Insights
The market size for supplements and infant milk formula in travel retail has experienced significant growth recently. This market is projected to expand from $3.1 billion in 2025 to $3.49 billion in 2026, demonstrating a compound annual growth rate (CAGR) of 12.3%. Historically, this expansion has been driven by factors such as increased international air travel, the proliferation of duty-free retail networks, a surge in demand for infant nutrition items, heightened consumer confidence in branded supplements, and consistent travel retail footfall.
The market size for supplements and infant milk formula in travel retail is expected to expand rapidly over the next few years. It is forecast to reach $5.3 billion by 2030, at a compound annual growth rate (CAGR) of 11.0%. This growth during the prediction period is attributable to the recovery of global travel activity, the increasing premiumization of travel retail nutrition items, a rising focus on infant health and safety, the expansion of cross-border e-commerce, and extended regulatory oversight of infant formula. Key trends anticipated in the forecast period include an escalating demand for nutrition products suitable for travel, the broadening of premium infant formula selections, an increasing emphasis on convenience packaging, greater availability in duty-free channels, and enhanced product traceability and authentication.
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Supplements And Infant Milk Formula For Travel Retail Market Momentum: Key Driver Expected To Boost Growth Through 2030
The expanding infant population is projected to stimulate the demand for supplements and infant milk formulas in the travel retail market moving forward. The term “infant population” generally describes children under one year of age within a specific population or region. Increased birth rates and better healthcare services have contributed to elevated infant survival rates. These supplements and infant milk formulas supply crucial nutrients essential for the growth and development of infants. For example, in November 2024, data from reports by the Office for Health Improvement & Disparities, a UK-based government organisation, revealed that in 2023-2024, 83.0% of infants had their new birth visit within 14 days of birth, marking an increase of 3.1 percentage points from 2022-2023. Thus, the growing infant population is propelling the growth of supplements and infant milk formulas in the travel retail market.
Supplements And Infant Milk Formula For Travel Retail Market Segments: A Category-By-Category Overview
The supplements and infant milk formula for travel retail market covered in this report is segmented –
1) By Type: Supplements, Adult, Infant Milk Formula
2) By Product Form: Powder, Liquid, Ready-To-Feed
3) By Distribution Channel: Supermarkets Or Hypermarkets, Convenience Stores, Pharmacies Or Drugstore, Online Retail, Other Distribution Channel
Subsegments:
1) By Supplements: Vitamins And Minerals, Herbal Supplements, Protein & Amino Acids, Probiotics
2) By Adult: General Adult Nutrition, Senior Nutrition, Sports Nutrition
3) By Infant Milk Formula: Standard Infant Formula, Follow-On Formula, Growing-Up Milk, Specialty Infant Formula
Which Emerging Trends Are Gaining Traction In The Supplements And Infant Milk Formula For Travel Retail Market?
Key players in the supplements and infant milk formula for the travel retail market are concentrating on developing advanced innovations, such as entirely plant-based, non-dairy infant formulas, to secure a competitive advantage. These products replace dairy with whole food plant ingredients, aiming to meet infants’ nutritional standards while appealing to parents who seek allergen-free or vegan-friendly alternatives. For instance, in April 2025, Else Nutrition, an Israel-based food nutrition company, launched its first commercially available plant-based infant “follow on” formula (6–12 months) and stage 3 toddler drink (12–36 months) in Australia. The formula utilizes almond, buckwheat, and tapioca as primary ingredients, avoids dairy and soy, and targets clean-label and allergen-sensitive consumer segments.
Supplements And Infant Milk Formula For Travel Retail Market Key Participants: Prominent Companies At A Glance
Major companies operating in the supplements and infant milk formula for travel retail market are Nestlé S.A., Wyeth Nutrition, Bayer AG, Abbott Laboratories, Danone S.A., Reckitt Benckiser Group plc, Amway Corporation, Glanbia plc, Herbalife Nutrition Ltd., Nature’s Bounty Co., GNC Holdings Inc., Blackmores Limited, Swisse Wellness Group Pty Ltd, Vitabiotics Ltd., Hero Nutritionals LLC, Weider Global Nutrition, Elevit, Similac, Nutricia, Pediasure
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Top Region In The Supplements And Infant Milk Formula For Travel Retail Market: A Global Perspective
Europe was the largest region in the supplements and infant milk formula for travel retail market in 2025. The regions covered in the supplements and infant milk formula for travel retail market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.
