Featuring market attractiveness scoring, total addressable market sizing, company benchmarking matrices, interactive Excel dashboards, deeper supply chain intelligence, emerging startup tracking, and granular product-level insights, The Business Research Company’s 2026 market reports are built to deliver research that is both more actionable and more strategically valuable.
Augmented Reality In Travel And Tourism Market CAGR Outlook And Future Development
The augmented reality in travel and tourism market size has witnessed significant expansion in recent years. It is projected to expand from $29.39 billion in 2025 to $40.57 billion in 2026, achieving a compound annual growth rate (CAGR) of 38.1%. The factors contributing to this historic growth include the increasing smartphone penetration among travelers, a heightened demand for immersive travel experiences, ongoing advancements in AR hardware and software, the rising adoption of mobile travel applications, and the expansion of digital services within the tourism and hospitality sectors.
The augmented reality in travel and tourism market size is projected to undergo significant expansion in the coming years. It is forecast to achieve a valuation of $152.1 billion in 2030, propelled by a compound annual growth rate (CAGR) of 39.1%. The anticipated growth throughout this period stems from the integration of AI for personalized travel experiences, the adoption of cloud-based AR content delivery, the proliferation of wearable AR devices like glasses and HMDs, rising investments by airlines and hospitality companies in AR solutions, and the ongoing development of interactive AR-based travel platforms. Prominent trends for the forecast period include AR-enhanced tourist navigation, virtual tour experiences, AR-based in-flight entertainment, personalized travel recommendations delivered via AR, and the gamification of travel and tourism experiences.
Get A Free Sample Report With In-Depth Market Insights:
Augmented Reality In Travel And Tourism Market Growth Factors: What’s Supporting Expansion?
The rising need for travel and tourism is anticipated to drive the expansion of augmented reality within the travel and tourism sector in the future. Travel and tourism encompass activities where individuals journey to and explore locations for purposes such as leisure, recreation, business, or various other reasons. Augmented reality has generated a need within these industries for intelligent tourism and improved travel experiences, rendering destinations more immersive, informative, and captivating. As an illustration, reports released by the UK Office for National Statistics, a government body based in the UK, in May 2024, indicated that foreign residents undertook 38.0 million visits to the UK in 2023, exceeding the 31.2 million visits noted in 2022. Furthermore, these travelers spent $39.4 billion on their journeys, marking a $5.84 billion rise from the preceding year. Consequently, the growing demand for travel and tourism is fueling the advancement of augmented reality in this sector.
Augmented Reality In Travel And Tourism Market Segment Breakdown: Which Categories Lead On Revenue?
The augmented reality in travel and tourism market covered in this report is segmented –
1) By Component: Hardware, Software, Services
2) By Technology: Augmented Reality, Virtual Reality
3) By Application: Hospitality, In-Flight Entertainment, Travel Booking Services, Augmented Reality (AR) Gamification, Navigating
Subsegments:
1) By Hardware: AR Glasses, Mobile Devices, Head-Mounted Displays (HMDs)
2) By Software: AR Applications, AR Development Tools, Content Management Systems (CMS)
3) By Services: Consulting Services, Integration Services, Maintenance And Support Services
Augmented Reality In Travel And Tourism Market Industry Trends: What’s Reshaping Demand?
Companies operating within the augmented reality (AR) travel and tourism market are adopting strategic partnerships to develop innovative solutions for the industry. These collaborations assist Augmented Reality (AR) Travel and Tourism companies by consolidating resources and expertise, strengthening research and development capabilities, expanding market reach, and accelerating commercialization, ultimately fostering innovation and growth in the AR travel and tourism sector. For instance, in January 2023, ARway.ai, a Canada-based company, partnered with AI Safer, a Saudi Arabia-based agency. This partnership is intended to enhance visitor experiences at museums and cultural attractions in Saudi Arabia by integrating ARway’s advanced Augmented Reality (AR) navigation technology. The collaboration seeks to deliver immersive and interactive experiences that deepen visitors’ understanding of Saudi Arabia’s cultural heritage.
Augmented Reality In Travel And Tourism Market Leading Players And Competitive Positioning
Major companies operating in the augmented reality in travel and tourism market are WayRay; Blippar Group Limited; SmartGuide s.r.o.; Wikitude GmbH; Layar; Niantic Inc.; Zappar Ltd; ARLOOPA Inc; Augmented Pixels; Moyosa Media; Zoan; SAOLA Studio; Glome; Aurasma; Vividly; Snap Inc; Unity Technologies; Onirix; STQRY; Cluetivity; Verofax; AR Vision; ARway.ai; Wander; Matterport.
View The Full Augmented Reality In Travel And Tourism Market Report:
Augmented Reality In Travel And Tourism Market Top Region: Where Does Most Revenue Come From?
North America was the largest region in the augmented reality in travel and tourism market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the augmented reality in travel and tourism market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Reach Out To Our Team:
The Business Research Company: https://www.thebusinessresearchcompany.com/
Americas: +1 310-496-7795
Asia: +44 7882 955267 & +91 8897263534
Europe: +44 7882 955267
Email us at: marketing@tbrc.info
Follow us on:
LinkedIn: https://in.linkedin.com/company/the-business-research-company
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ
Global Market Model: https://www.thebusinessresearchcompany.com/global-market-model
Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.
