Delivering more actionable and strategically valuable research, The Business Research Company’s 2026 market reports feature market attractiveness analysis, total addressable market evaluation, company benchmarking matrices, interactive Excel dashboards, expanded supply chain intelligence, emerging startup coverage, and detailed product insights.
Event Management Software Market Value Analysis: What Growth Is Expected Over The Forecast Period?
The event management software market has experienced substantial growth in recent years. It is anticipated to expand from $9.02 billion in 2025 to $10.24 billion by 2026, exhibiting a compound annual growth rate (CAGR) of 13.5%. This historical development can be attributed to several factors, including the increasing digitization of corporate events, the proliferation of professional event management services, the growing adoption of online registration tools, the broader expansion of marketing automation usage, and the escalating demand for scalable event platforms.
The event management software market is projected for significant expansion in the coming years, with its size expected to reach $16.43 billion by 2030, demonstrating a compound annual growth rate (CAGR) of 12.5%. This anticipated growth is driven by several factors, including the increasing embrace of AI-powered event personalization, a rising preference for hybrid and virtual event formats, the broadening of mobile-first attendee experiences, an intensifying emphasis on optimizing events through data, and a rise in investments towards integrated event ecosystems. During this forecast period, key trends are set to emerge, such as a greater uptake of cloud-native event platforms, the escalating integration of virtual and hybrid event functionalities, an expanding utilization of data analytics to gain attendee insights, the proliferation of mobile-centric tools for event engagement, and a heightened emphasis on comprehensive end-to-end event automation.
Download A Free Sample Report For Comprehensive Market Insights:
Event Management Software Market Development Factors: Which Trends Are Supporting Demand?
The growing preference for organizing virtual events is a major factor driving the expansion of the event management software market. These online-only events enable participants globally to view or engage in single- or multi-track presentations or interactive sessions. Such sessions are delivered online via virtual conferences, webinars, and both internal and external hybrid events. As an illustration, Event Academy, a UK-based event management training provider, conducted a global survey in October 2024, assessing social media engagement among 7,424,640 individuals over a year, concluding on September 19th, 2024, to ascertain the state of event marketing. The study revealed that 62% of those surveyed identified virtual events as their primary focus. The global virtual events market alone was valued at a substantial $171.4 billion in 2023, with projections indicating a rise to $889 billion by 2032. Event marketers also highlighted workshops (14.9%), networking events (14.6%), virtual conferences (13.4%), and live Q&A sessions (11.3%). In contrast, charity events showed less engagement at 6.7%, while online courses (6.6%) and product launches (5.1%) were ranked lowest. Consequently, the growing inclination towards virtual events is fueling expansion within the event management software market.
Event Management Software Market Segmentation Trends And Revenue Drivers
The event management software market covered in this report is segmented –
1) By Component: Software, Services
2) By Deployment Type: On-premise, Cloud
3) By Organization Size: Small, Medium, Large
4) By End-User: Corporate, Government, Third-Party Planners, Education, Other End-Users
Subsegments:
1) By Software: Event Registration Software, Event Planning Software, Event Ticketing Software, Event Marketing Software, Attendee Engagement Software, Event Analytics Software
2) By Services: Consulting Services, Implementation Services, Support And Maintenance Services, Training Services
Event Management Software Market Industry Trends: What Changes Are Reshaping Demand?
Major companies operating in the event management software market are introducing new event platforms with the aim of boosting attendee participation at events. Event management software platforms are digital instruments crafted to streamline and facilitate the planning, organization, and execution of various events, including conferences, meetings, and social gatherings. For instance, in July 2023, Cvent, a US-based event management software company, launched Cvent Events+, an advanced event marketing and video hub designed to elevate attendee engagement. The platform operates as an “always-on branded event hub” where organizations can promote forthcoming events and webinars, and showcase video content from past events. It allows users to repurpose event videos for continuous audience interaction, provides a centralized calendar and registration system for future events, and delivers custom-branded environments that avoid distractions such as third-party advertisements or unrelated material. This launch reflects an increasing demand for digital tools that enhance both engagement and marketing effectiveness within the event management software market.
#Event Management Software Market Industry Leaders: Which Organizations Are Driving Competition?
Major companies operating in the event management software market are Arlo Technologies; Attendify; Aventri; Bizzabo; Certain Inc; Active Network; Cvent Inc; EMS Software LLC; Eventbrite; EventMobi; Gather Technologies; Ungerboeck; webMOBI; RainFocus; Regpack; SignUpGenius; XING Events; Eventzilla; Meeting Evolution; EventBooking; Bitrix24; Tripleseat; Accelevents; Glue Up; Event Espresso; Hubb LLC; Hubilo Inc; Event Geek
Access The Complete Event Management Software Market Report:
Event Management Software Market Largest Region By Revenue And Market Share
North America was the largest region in the event management software market in 2025.Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the event management software market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Get in touch with us:
The Business Research Company: https://www.thebusinessresearchcompany.com/
Americas: +1 310-496-7795
Asia: +44 7882 955267 & +91 8897263534
Europe: +44 7882 955267
Email us at: marketing@tbrc.info
Follow us on:
LinkedIn: https://in.linkedin.com/company/the-business-research-company
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ
Global Market Model: https://www.thebusinessresearchcompany.com/global-market-model
Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.