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Generative Artificial Intelligence (AI) In Video Creation Market Value Analysis: What Growth Is Expected Over The Forecast Period?
The market for generative artificial intelligence (AI) in video creation has experienced substantial growth in recent years. This sector is expected to expand from $0.39 billion in 2025 to $0.47 billion in 2026, at a compound annual growth rate (CAGR) of 20.7%. Historically, this expansion has been driven by an increasing demand for digital video content, the rising adoption of video marketing, the availability of high-performance computing resources, early applications of AI in video editing, and the growing consumption of content on social media.
The market for generative artificial intelligence (AI) in video creation is projected to experience substantial growth over the coming years. By 2030, its value is anticipated to reach $0.98 billion, expanding at a compound annual growth rate (CAGR) of 20.4%. This expansion during the forecast period is fueled by several factors, including ongoing advancements in generative AI models, the proliferation of cloud-based video creation platforms, the convergence of AI with immersive technologies, an increase in personalized video marketing, and the growing embrace of AI for generating both educational and entertainment content. Key trends characterizing this period encompass AI-driven automated video editing, the creation of generative video content, real-time video enhancement utilities, cloud-based collaborative approaches to video production, and bespoke personalized video marketing solutions.
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Generative Artificial Intelligence (AI) In Video Creation Market Growth Factors Supporting Long-Term Expansion
The expansion of social media and digital platforms is anticipated to drive the future growth of the generative artificial intelligence (AI) in video creation market. These platforms represent online spaces where individuals can communicate, disseminate content, and interact via diverse digital instruments and programs. Their growth stems from wider internet availability, advancements in mobile technology, and an increase in user engagement and the consumption of digital content. Generative AI simplifies the process of creating videos for these platforms by generating superior, visually attractive content rapidly and cost-effectively, thereby boosting user interaction. A notable example is data from January 2024, where a report by We Are Social, a UK-based creative agency, indicated a 5.6% rise in social media user identities in the last year, with 266 million individuals becoming new social media users in 2023. This substantial increase equates to approximately 8.4 new social media users joining every second worldwide. Consequently, the widespread adoption of social media and digital platforms serves as a key impetus for the expansion of the generative artificial intelligence (AI) in video creation market.
Generative Artificial Intelligence (AI) In Video Creation Market Categorization By Product Type And Application
The generative artificial intelligence (AI) in video creation market covered in this report is segmented –
1) By Deployment Type: On-Premise, Cloud
2) By Application: Marketing, Education, Entertainment, Social Media, Other Applications
3) By End-Users: Large Enterprises, Small And Medium Enterprises (SMEs), Individual Content Creators
Subsegments:
1) By On-Premise: Local Software Installation For Video Editing, In-House Video Production Solutions, Customizable Video Generation Tools, Secure Storage And Management Of Video Assets, Integrated Systems For Real-Time Collaboration
2) By Cloud: Cloud-Based Video Editing Platforms, Subscription-Based Video Creation Services, Scalable Video Processing And Rendering, Collaborative Video Production Tools, Access To Extensive Libraries Of Stock Media, AI-Driven Cloud Services For Automated Video Generation.
Generative Artificial Intelligence (AI) In Video Creation Market Trends: What Is Shaping Future Industry Growth?
Leading companies in the generative artificial intelligence (AI) in video creation market are concentrating on developing advanced technologies, such as generative AI-enabled 3D workflows, to boost efficiency and creativity through the automation of complex tasks. Generative AI-enabled 3D workflows utilize artificial intelligence to automate and enhance the creation, modeling, and rendering of three-dimensional assets, thereby streamlining the design process and improving efficiency in producing intricate 3D content. For instance, in June 2024, WPP Plc, a UK-based creative transformation company, launched an AI-powered Production Studio, allowing advertisers to access significantly more content for marketing campaigns. This new Production Studio transforms content creation for advertisers by integrating generative AI, simplifying 3D model creation, centralizing updates, and ensuring high-quality, culturally relevant visuals. AI-driven multilingual copy generation and dynamic, platform-specific content customization are core features. The studio also connects assets with data for precise, personalized communications and continuously uses real-time performance data to improve asset effectiveness and user experience.
Generative Artificial Intelligence (AI) In Video Creation Market Company Landscape And Strategic Competition
Major companies operating in the generative artificial intelligence (AI) in video creation market are Meta Platforms Inc., Vimeo Inc., NVIDIA Corporation, Adobe Inc., Kaltura Inc., OpenAI, Canva, Google DeepMind Technologies Limited, D-ID, Animoto Inc., Veed Ltd., Descript Inc., Synthesia Ltd., Magisto Ltd., Render, Synthesis AI Inc., Wibbitz Ltd., DeepBrain, Elai.io, Moovly, Pictory Corp., Rephrase AI, Runway AI Inc., Vidnami, Lumen5
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Generative Artificial Intelligence (AI) In Video Creation Market Regional Outlook: Where Are The Largest Opportunities Located?
North America was the largest region in the generative artificial intelligence (AI) in video creation market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the generative artificial intelligence (AI) in video creation market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.