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Location Of Things Market Value Analysis: What Growth Is Expected Over The Forecast Period?
The market size for location of things has experienced considerable growth in recent years. It is forecast to rise from $20.76 billion in 2025 to $26.74 billion in 2026, exhibiting a compound annual growth rate (CAGR) of 28.8%. This growth in the past can be attributed to factors such as gps technology adoption, the proliferation of iot devices, the emergence of early asset tracking solutions, an increased demand for navigation services, and the wider application of geospatial analytics.
The market size for the location of things is anticipated to experience substantial expansion over the upcoming years. By 2030, this market is projected to reach $72.33 billion, demonstrating a compound annual growth rate (CAGR) of 28.2%. This expansion during the projection period stems from factors such as smart city development initiatives, the rise of connected logistics, the uptake of location-based marketing strategies, the need for real-time tracking, and the integration with autonomous systems. Key developments anticipated within this timeframe involve real-time location intelligence platforms, the implementation of indoor positioning systems, AI-powered location analytics, the incorporation of location data with IoT systems, and automated location-based decisions.
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Location Of Things Market Growth Drivers: What Factors Are Accelerating Expansion?
The “location of things market” is anticipated to expand due to the growing adoption of connected devices. These devices are physical items containing sensors, software, and network connections, enabling them to gather, transmit, and receive data via the internet or other networks. They facilitate interaction among various devices and systems, often supporting automation and remote management. Their increased prevalence stems from better network infrastructure, wider internet availability, and a demand for automation, remote operation, and greater convenience. Connected devices yield comprehensive data about individuals, assets, and environments, thereby improving location-centric services. This information is poised to enhance decision-making, streamline operations, and deliver customized experiences across sectors such as retail, logistics, and healthcare. As an illustration, in February 2024, the Federal Communications Commission (FCC), a US-based government agency, reported that in 2023, 41% of internet-connected U.S. households possessed at least one smart home device. Consequently, the expanded deployment of connected devices is projected to drive the expansion of the “location of things market”.
Location Of Things Market Segment Performance And Strategic Opportunities
The location of things market covered in this report is segmented –
1) By Location Type: Indoor Location, Outdoor Location
2) By Deployment Model: On-Premises, Cloud
3) By Application: IoT Asset Management, Location Intelligence, Location-Based Customer Engagement And Advertising Platform, Location-Based Social Media Monitoring, Mapping And Navigation, Other Applications
4) By Industry Verticals: Banking, Financial Services, And Insurance, Aerospace And Defense, Healthcare, Public Sector, Information Technology And Telecom, Retail, Transportation And Logistics, Other Industry Verticals
Subsegments:
1) By Indoor Location: Bluetooth Low Energy (BLE) Beacons, Wi-Fi-Based Indoor Positioning, Ultra-Wideband (UWB), RFID-Based Systems
2) By Outdoor Location: Global Positioning System (GPS), Cellular Network-Based Positioning, Satellite-Based Positioning, Wi-Fi-Based Outdoor Positioning
Location Of Things Market Innovation Trends Driving Future Development
Major companies operating in the location of things market are concentrating on creating technologically advanced products, such as 4G vehicle trackers, with the goal of offering faster data transmission, broader network coverage, reduced latency, and improved reliability. A 4G vehicle tracker is a global positioning system (GPS)-enabled device featuring 4G LTE connectivity to facilitate real-time location tracking, route monitoring, and vehicle diagnostics for purposes like fleet management, security, and telematics applications. As an illustration, in August 2023, Jimi IoT, a China-based manufacturer of GPS tracking devices, launched the VL101G INS-Aided IP66-Rated Vehicle Tracker. The VL101G 4G vehicle tracker stands out due to its GNSS positioning technology and dual-frequency GPS, which provide real-time location tracking and highly accurate positioning across diverse operational settings. It includes LTE communication with a GSM (2G) fallback, ensuring a stable connection even in areas with weak signals. Equipped with an inertial navigation system (INS), it offers precise movement data, making it well-suited for fleet management. Additional functionalities like driving behavior analysis, ignition detection, and remote engine cut-off enhance both security and operational efficiency. Designed for demanding environments, its IP66 rating guarantees durability, while its compact form allows for discreet installation. Remote management via Jimi IoT’s cloud-based platform makes it user-friendly and simple to monitor.
Location Of Things Market Key Players: Which Companies Shape Industry Competition?
Major companies operating in the location of things market are Apple Inc., Google LLC, Microsoft Corporation, IBM Corporation, Intel Corporation, Cisco Systems Inc., Qualcomm Technologies Inc., Zebra Technologies Corporation, Garmin Ltd., Trimble Inc., Pitney Bowes Inc., ESRI Global Inc., Enav S.P.A., HERE Technologies BV, NV5 Holdings Inc., Verizon Connect, TomTom NV, Tibco Software Group Inc., Mapbox Inc., Ubisense Group plc, Kontakt.io Inc., Aerial Data Service Inc., Hellotracks LLC, Deeyook LLC, Phoenix LiDAR Systems Inc.
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Location Of Things Market Regional Outlook: Where Are The Largest Opportunities Located?
North America was the largest region in the location of things market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the location of things market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.