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Mobile Value Added Services Market Size Outlook: How Quickly Will Revenue Expand Through 2030?
The mobile value added services market has seen rapid expansion over recent years. It is anticipated to expand from $1058.59 billion in 2025 to $1217.74 billion in 2026, demonstrating a compound annual growth rate (CAGR) of 15.0%. The growth observed historically is primarily due to factors like increased smartphone adoption, broader mobile internet availability, rising consumer demand for digital content, a greater embrace of app-based services, and diversified strategies implemented by telecom operators.
The mobile value added services market is projected for substantial expansion over the upcoming years. By 2030, this market is set to reach $2131.22 billion, exhibiting a compound annual growth rate (CAGR) of 15.0%. Key factors driving this growth during the forecast period include greater investments in AI-powered personalization, a surging demand for immersive mobile experiences, the broadening of mobile commerce ecosystems, expanding enterprise adoption of mobile engagement platforms, and an intensified focus on monetization strategies based on data. Significant trends anticipated within this period encompass the growing uptake of mobile entertainment services, increased utilization of location-based promotions, the development of in-app advertising frameworks, a rising need for mobile commerce enablement, and a stronger emphasis on delivering personalized user experiences.
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Mobile Value Added Services Market Growth Catalysts And Demand Drivers
The expansion of e-commerce is projected to fuel growth in the mobile value-added services market. E-commerce, defined as the online exchange of goods and services, benefits significantly from mobile value-added services. These services improve the convenience and security of mobile e-commerce, thereby building greater consumer confidence and participation. For example, US eCommerce statistics indicate that in 2022, 65% of consumers expected to increase their use of online shopping platforms. Projections show that by 2024, e-commerce revenues are predicted to reach $6.3 trillion. Moreover, Esw, a global eCommerce management company, reports 29.6 million current eCommerce users in Spain, with an additional 7.3 million individuals expected to shop online by 2025. This will result in 36.9 million eCommerce users, accounting for 74% of the total population. Consequently, the increasing prevalence of e-commerce is anticipated to propel the mobile value-added services market.
Mobile Value Added Services Market Segment Outlook: Which Categories Are Growing Fastest?
The mobile value added services market covered in this report is segmented –
1) By Solution: Mobile Advertising, Location-Based Services, Mobile Infotainment, Mobile Email And IM, Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Mobile Money, Other Solutions
2) By Store: Google Play, App Store (iOS), Other Stores
3) By End-user: Individual, Enterprise
Subsegments:
1) By Mobile Advertising: In-App Advertising, Mobile Search Advertising, SMS And MMS Advertising, Mobile Video Advertising
2) By Location-Based Services (LBS): Navigation And Mapping Services, Geofencing Services, Location-Based Promotions, Asset Tracking Services
3) By Mobile Infotainment: Mobile Gaming, Streaming Services (Video And Music), News And Information Apps, Social Media Integration
4) By Mobile Email And Instant Messaging (IM): Mobile Email Clients, Instant Messaging Apps, Group Messaging Services, Push Notifications
5) By Short Messaging Service (SMS): Promotional SMS, Transactional SMS, SMS Marketing, Alert And Notification Services
6) By Multimedia Messaging Service (MMS): Picture Messaging, Video Messaging, Group MMS, Promotional MMS Campaigns
7) By Mobile Money: Mobile Wallets, Mobile Payment Solutions, Peer-To-Peer Payment Services, Mobile Banking Services
8) By Other Solutions: Mobile Health Services (mHealth), Mobile Learning (mLearning), Mobile Customer Support, Mobile Security Services
Mobile Value Added Services Market Trends Shaping Long-Term Demand
Leading companies within the mobile value-added services market are concentrating on delivering innovative solutions, such as mobile payments, to enhance their market standing. Mobile payment Value-Added Services (VAS) refer to digital services and features that enable secure and convenient financial transactions using mobile devices, including offerings like digital wallets, contactless payments, and mobile banking applications. For example, in November 2023, Transaction Network Services (TNS), a US-based company providing various services primarily in the payments, financial, and telecommunications sectors, declared the inauguration of AI Labs. This initiative aims to utilize advanced artificial intelligence technologies to improve telecommunications for carriers and enterprises. The labs will create solutions that employ real-time AI to screen calls, identifying legitimate voices from synthetic ones. Moreover, TNS plans to conduct demo days for stakeholders to observe the innovative AI applications being developed, thereby fostering collaboration and engagement within the telecom ecosystem.
Mobile Value Added Services Market Leading Companies And Competitive Benchmarking
Major companies operating in the mobile value added services market are Apple Inc.; OnMobile Global Limited; Google LLC; AT&T Inc.; Vodafone Idea Limited; Verizon Communications Inc.; China Mobile Limited; Reliance Jio Infocomm Limited; Bharti Airtel Limited; Spice Digital Limited; Comverse Technology Inc.; One97 Communications Ltd; Kongzhong Corp.; InMobi; America Movil SAB DE CV; Cisco Systems Inc.; Comviva Technologies Ltd.; Huawei Technologies Co. Ltd.; Monty Mobile; Reliance Industries Limited; Axiata Group Berhad; Telefonica S. A.; MTN Group Limited; NTT DOCOMO INC.; SK Telecom Co. Ltd.; SoftBank Group Corp.; Telstra Corporation Limited; Zain Group; Deutsche Telekom AG; Saudi Telecom Company
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Mobile Value Added Services Market Regional Split: Which Areas Are Fueling Growth?
North America was the largest region in the mobile value-added services market in 2025 and is also expected to be the fastest-growing region in the forecast period. The regions covered in the mobile value added services market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.
