Through market attractiveness analysis, total addressable market evaluation, company benchmarking matrices, interactive Excel dashboards, expanded supply chain intelligence, emerging startup coverage, and detailed product insights, The Business Research Company’s 2026 market reports provide more actionable and strategically valuable research.
Virtual Reality In Tourism Market Value Analysis: What Growth Is Expected Over The Forecast Period?
The virtual reality in tourism market size has seen substantial expansion in recent years. It is anticipated to grow from $7.48 billion in 2025 to $10.33 billion in 2026, exhibiting a compound annual growth rate (CAGR) of 38.1%. The historical increase can be ascribed to the development of global tourism marketing initiatives, the increasing deployment of digital media in travel promotion, a rising consumer demand for experiential travel planning, the expansion of internet accessibility, and the availability of consumer VR devices.
The virtual reality in tourism market is projected to experience substantial expansion over the upcoming years. This market is anticipated to reach a valuation of $37.44 billion by 2030, demonstrating a compound annual growth rate (CAGR) of 38.0%. The projected increase during this period stems from factors such as the greater acceptance of VR-enabled tourism platforms, a growing need for environmentally friendly travel options, the broadening scope of virtual heritage conservation, the increasing incorporation of augmented reality (AR) and mixed reality (MR) experiences, and heightened investments in immersive tourism content. Key trends anticipated for the forecast timeframe encompass a rise in the use of virtual previews for destinations, increased utilization of immersive tools for travel marketing, greater integration of VR into travel planning processes, the development of more interactive cultural experiences, and an amplified emphasis on providing remote access to tourism.
Download A Free Sample Report For Comprehensive Market Insights:
#Virtual Reality In Tourism Market Growth Drivers And Industry Catalysts
The rising demand within the travel and tourism sector is anticipated to boost the expansion of the virtual reality in tourism market in the future. This heightened demand for travel and tourism stems from factors such as increased disposable income, the easing of travel limitations, and a growing interest in distinctive experiences. Virtual reality offerings in travel and tourism allow prospective travelers to undertake virtual explorations of various destinations, accommodations, and attractions prior to making reservations, thus empowering them to make better-informed choices and bolstering their trust in their selections. For example, in December 2023, data from the United Nations World Tourism Organization, a Spain-based international organization, revealed that approximately 975 million tourists engaged in international travel from January to September 2023, indicating a 38 percent surge when compared to the corresponding period in 2022. Consequently, the escalating demand for travel and tourism is acting as a primary force behind the growth of the virtual reality in tourism market.
Virtual Reality In Tourism Market Segment Outlook: Which Categories Are Expanding The Fastest?
The virtual reality in tourism market covered in this report is segmented –
1) By Type: 3 Dimension (3D), 4 Dimension (4D), Other Types
2) By Device: Head-Mounted Displays (HMDs), Smartphones, Consoles, Personal Computers (PCs)
3) By Platform: Android, iPhone Operating System (IOS), Windows, Macintosh Operating System (Mac OS)
4) By Application: Travel Agency, Hotel, Tourist Attractions, Entertainment, Education
Subsegments:
1) By 3 Dimension (3D): 3D Virtual Tours, 3D Interactive Destinations, 3D Hotel Room Previews
2) By 4 Dimension (4D): 4D Themed Experiences, 4D Virtual Tours With Sensory Enhancements
3) By Other Types: Augmented Reality (AR) Experiences, Mixed Reality (MR) Experiences, Haptic Feedback VR Experiences
Virtual Reality In Tourism Market Growth Trends Influencing Competitive Dynamics
Leading firms within the virtual reality in tourism sector are concentrating on inventive solutions, including virtual interactive portals, to elevate immersive travel experiences. Such a portal signifies an online medium providing deeply engaging, interactive experiences, enabling users to explore and interact with virtual environments or content. As an illustration, during February 2024, the Tokyo Metropolitan Government (TMG) alongside the Tokyo Convention and Visitors Bureau, an official destination marketing and management entity based in Japan, introduced the Hello! Tokyo Friends platform on Roblox. This platform provides a virtual reality experience that engrosses users in Tokyo’s key cultural and historical sites. Participants can discover contemporary landmarks like Tokyo Tower and Shibuya Scramble Crossing via activities like treasure hunts and games, with future intentions to incorporate historical Edo period environments. Concurrently, the Tokyo Hunt App integrates augmented reality with exploration of the physical world, enabling users to take AR photos featuring virtual characters at notable locations such as the Hachiko Statue and Asakusa Kaminarimon Gate. This application encourages individuals to visit designated city checkpoints to gather emblems, which can then be redeemed within the virtual world.
Virtual Reality In Tourism Market Key Companies And Competitive Benchmarking
Major companies operating in the virtual reality in tourism market are Alphabet Inc., Samsung Electronics, Microsoft Corporation, Sony Group Corporation, Lufthansa Group, Nokia Corporation, Marriott International, TUI Group, National Geographic, Thomas Cook, HTC Corporation, EON Reality Inc, YouVisit, VironIT, 3D Walkabout, VeeR VR, AirPano, Travel World VR LLC, VR IMMERSION LTD, VR Gorilla, Cyber Tours Ltd
Access The Complete Virtual Reality In Tourism Market Report:
Virtual Reality In Tourism Market Regional Analysis: Which Region Leads By Revenue?
Asia-Pacific was the largest region in the virtual reality in tourism market in 2025. The regions covered in the virtual reality in tourism market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Get in touch with us:
The Business Research Company: https://www.thebusinessresearchcompany.com/
Americas: +1 310-496-7795
Asia: +44 7882 955267 & +91 8897263534
Europe: +44 7882 955267
Email us at: marketing@tbrc.info
Follow us on:
LinkedIn: https://in.linkedin.com/company/the-business-research-company
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ
Global Market Model: https://www.thebusinessresearchcompany.com/global-market-model
Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.