Built to provide research that’s more actionable and strategically valuable, The Business Research Company’s 2026 market reports include market attractiveness analysis, total addressable market sizing, company benchmarking matrices, interactive Excel dashboards, broader supply chain intelligence, emerging startup tracking, and in-depth product insights.
Live Streaming Market Forecast: Value Set To Climb From $2.58 Billion To $5.92 Billion
The live streaming market size has demonstrated exponential growth in recent years. It is set to expand from $2.09 billion in 2025 to $2.58 billion in 2026, with a compound annual growth rate (CAGR) of 23.1%. The growth observed in the past can be attributed to several factors, including increasing internet penetration, rising smartphone adoption, the expansion of social media usage, the development of content delivery networks, and its initial widespread use by gaming and e-sports platforms.
The live streaming market is set to undergo significant expansion over the next few years, with its size projected to reach $5.92 billion by 2030, exhibiting a robust compound annual growth rate (CAGR) of 23.1%. This anticipated growth is primarily driven by factors such as the increasing demand for immersive AR/VR streaming experiences, the continued advancement of cloud computing infrastructure, the emergence of AI-driven content personalization, its growing adoption in education and corporate training, and the global proliferation of OTT platforms. Throughout this forecast period, major trends are expected to include the expansion of social media live streaming, the development of interactive e-learning platforms, the wider availability of cloud-based streaming services, a strong demand for low-latency and high-quality streams, and diverse monetization methods through advertisements and subscriptions.
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Live Streaming Market Growth Factors Behind Sustained Expansion
The anticipated rise in mobile video consumption is set to propel the growth of the Live Streaming market. Mobile video viewing refers to the act of engaging with video content on portable devices like smartphones or tablets, rather than on conventional televisions or desktop computers. This increase in mobile video viewership is attributed to improved access to high-speed mobile internet and more affordable mobile devices, allowing consumers to conveniently watch videos anywhere. Live Streaming supports mobile video viewing by providing real-time content optimized for mobile devices, thereby enhancing engagement and enabling interactive experiences. For instance, in January 2024, according to the Digital Entertainment and Retail Association (ERA), a UK-based trade body, in 2023, the UK music, video, and games markets grew for the eleventh consecutive year, rising 7% to reach a new all-time high of $15.9 billion. Therefore, the growth in mobile video viewing is driving the expansion of the Live Streaming market.
Live Streaming Market Segment Outlook: Which Categories Are Growing Fastest?
The live streaming market covered in this report is segmented –
1) By Component: Platform, Services
2) By Model: Business-To-Business (B2B), Business-To-Consumer (B2C)
3) By End User: Media And Entertainment, Education, E-Sports, Government, Retail, Other End-Users
Subsegments:
1) By Platform: Streaming Software Platforms, Cloud-Based Streaming Platforms, On-Premises Streaming Platforms
2) By Services: Content Delivery Network (CDN) Services, Video Encoding And Transcoding Services, Live Streaming Support Services, Monetization and Analytics Services
Live Streaming Market Industry Trends Fueling Future Revenue Growth
Leading companies in the live-streaming market are focused on developing advanced broadcasting solutions to fortify their market position, enhance content delivery, and facilitate enterprise-grade live video experiences. Such enterprise broadcasting tools empower organizations to stream high-quality live content over various channels while guaranteeing scalability, reliability, and simplicity of use for professional applications. For example, in January 2023 International Business Machines Corporation, a US-based provider of virtual events and streaming platforms, introduced the IBM Video Streaming application, an enterprise-ready broadcasting solution accessible on the Google Play Store and Apple App Store. This solution enables users to broadcast multiple live-streamed videos, oversee both live and on-demand content, and deliver secure, high-quality streaming experiences for corporate communications, virtual events, and extensive digital audiences.
Live Streaming Market Leading Players And Competitive Positioning
Major companies operating in the live streaming market are ViacomCBS Inc, Movistar+, TF1, Rakuten TV, Maxdome, BritBox, Spiideo, Kinopoisk, Rutube, Amediateka, Okko, Romania TV, Antena3, Film Web, Empire Video Productions LLC, Flux Broadcast, Globant, Axented, RipenApps Technologies, Elevate Marketing Agency, Fasmedia.ae, Zapio Technology, Marketing Window, Gravity Production, Takkah Production, Dice, Rightclick, Livestreaming Kenya, Flash Forward Productions, Protel Studios, Streamlab ZA, Creatives RD, Calypso, Story Max, Zetenta
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Live Streaming Market Regional Distribution: Which Areas Power Market Growth?
Asia-Pacific was the largest region in the live-streaming market in 2025. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the live streaming market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.