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Marketing Automation Software Market Forecast: What Value Will The Market Reach By 2030?
The market for marketing automation software has experienced substantial growth in recent years. It is forecast to increase from $8.19 billion in 2025 to $9.45 billion in 2026, exhibiting a compound annual growth rate (CAGR) of 15.4%. Historically, this expansion has been driven by elements such as the increasing adoption of CRM solutions, a surge in digital marketing activities, the growing requirement for lead nurturing, the demand for automated email marketing, and the integration with ERP systems.
The market for marketing automation software is projected to experience substantial expansion over the coming years. It will grow to $16.81 billion in 2030 at a compound annual growth rate (CAGR) of 15.5%. This anticipated growth during the forecast period is driven by factors such as the proliferation of AI-powered marketing solutions, the rising adoption of marketing automation by SMBs, the increasing embrace of mobile marketing, improved data analytics functionalities, and a greater emphasis on managing customer experience. Key trends anticipated during this period encompass personalization alongside customer segmentation, comprehensive omnichannel campaign management, the application of predictive analytics for lead scoring, automated social media processes, and optimization of marketing performance.
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Marketing Automation Software Market Development Factors: What’s Supporting Demand?
The expansion of digital marketing channels is anticipated to propel the future growth of the marketing automation software market. These channels encompass various online platforms, tools, and techniques businesses employ to promote their products or services, engage with their target audience, and drive conversions. The growth of digital marketing channels is attributed to the widespread adoption of internet-connected devices, such as smartphones and computers, which has increased global internet penetration, thereby granting businesses access to larger online audiences. Marketing automation software simplifies repetitive tasks, including email campaigns and social media posts, enhancing efficiency within digital marketing channels and enabling targeted, personalized user interactions. For instance, in June 2024, according to NGDATA, a Belgium-based digital experience company, global digital advertising spending is expected to grow to $835.2 billion by 2026. Additionally, social media advertising plays a critical role in digital marketing, with global spending projected to rise from $141 billion in 2022 to $262 billion by 2028. Therefore, the growth of digital marketing channels is a key driver for the marketing automation software market’s growth.
Marketing Automation Software Market Segment Performance And Emerging Opportunities
The marketing automation software market covered in this report is segmented –
1) By Deployment: Cloud-Based Deployment, On-Premise Deployment
2) By Organization Size: Large Enterprises, Small And Medium Enterprises
3) By Application: Campaign Management, Leading Management, Sales Enablement Programs, Analytics And Reporting Solutions, Other Applications
4) By End User Vertical: Entertainment And Media, Financial Services, Government, Healthcare, Manufacturing, Retail, Other End-User Verticals
Subsegments:
1) By Cloud-Based Deployment: Public Cloud, Private Cloud, Hybrid Cloud
2) By On-Premise Deployment: Single-Tenant Systems, Multi-Tenant Systems
Marketing Automation Software Market Transformation Trends: What Innovations Are Driving Change?
Leading companies in the marketing automation software market are concentrating on developing advanced technology, such as marketing automation integration solutions, to gain a competitive edge. A marketing automation integration solution involves combining and connecting different marketing tools, platforms, or software applications to streamline and automate various marketing tasks and processes. For instance, in January 2023, Yodelpop Inc., a US-based digital marketing agency, launched RaiserSync and YourMemberSync. These recently released connectors allow organizations and charities to utilize HubSpot’s marketing automation tools for creating compelling marketing campaigns and communications through the YourMembership association management system or the Raiser’s Edge NXT donor management system.
Marketing Automation Software Market Competitive Analysis Of Leading Industry Participants
Major companies operating in the marketing automation software market are Oracle Corporation, Salesforce.com Inc., Adobe, HubSpot Inc., J2 Global Inc., Zoho Corporation Pvt. Ltd., Klaviyo Inc., ActiveCampaign LLC, SugarCRM Inc., SharpSpring Inc., ConvertKit LLC, Campaign Monitor Pty Ltd., Ontraport Inc., Leadpages Inc., Autopilot HQ Inc., AWeber Systems Inc., EngageBay Inc., The Rocket Science Group LLC, GetResponse Sp. z o.o., Sendinblue SAS, Act-On Software Inc., Iterable Inc., Acquia Inc., Agile CRM Inc., Benchmark Internet Group LLC, MarketSharp Software LLc.
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Marketing Automation Software Market Geographic Distribution And Regional Opportunities
North America was the largest region in the marketing automation software market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing automation software market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.