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Non-Fungible Token (NFT) Art Gallery Tours Market Size, Value And Growth Trajectory Through 2030
The non-fungible token (NFT) art gallery tours market has seen substantial growth in its size during recent years. It will grow from $1.89 billion in 2025 to $2.34 billion in 2026 at a compound annual growth rate (CAGR) of 24.0%. This historical expansion can be linked to the emergence of blockchain-based digital art, a rising global interest in contemporary digital art, the early adoption of virtual gallery experiences, an increase in online art sales, and the expansion of art-focused digital platforms.
The non-fungible token (NFT) art gallery tours market is projected to experience substantial growth in the upcoming years. This market is anticipated to reach $5.57 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 24.2%. Factors contributing to this expansion during the forecast period include the increasing adoption of immersive AR/VR experiences, the development of NFT marketplaces and digital asset platforms, stronger collaborations between artists and technology providers, an increase in hybrid tour options, and the incorporation of analytics and tailored participant experiences. Key trends expected over the forecast period involve the growing appeal of NFT art galleries among collectors, a rise in curated virtual and hybrid art tours, the inclusion of interactive educational elements in gallery tours, an expansion of exhibitions led by artists and guided by curators, and an increasing emphasis on generating revenue via ticketing, subscriptions, and sponsorships.
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Non-Fungible Token (NFT) Art Gallery Tours Market Growth Factors Behind Sustained Expansion
The rising number of digital-first art collectors is anticipated to drive the expansion of the non-fungible token (NFT) art gallery tours market. These collectors primarily engage in discovering, evaluating, and acquiring artworks through online channels, rather than initially depending on physical galleries or art fairs. This increase in digital-first collectors is attributed to a growing inclination towards online-first art discovery and purchasing intent, with more buyers now researching, comparing, and interacting with art via digital touchpoints before making acquisition decisions. Non-fungible token (NFT) art gallery tours support these digital-first collectors by offering curated, accessible, and visually captivating digital viewing experiences, helping them explore pieces, assess creators, and develop confidence in online-native art environments. For instance, according to Art Basel, a Switzerland-based international art fair, digital art placed third in spending among 3,100 high-net-worth respondents in November 2025, with 51% having bought digital works in 2024–2025. Its average proportion within collections grew from 3% in 2024 to 13% in 2025, having peaked at 15% during the 2022 NFT boom. Hence, the increasing presence of digital-first art collectors is propelling the growth of the non-fungible token (NFT) art gallery tours market.
Non-Fungible Token (NFT) Art Gallery Tours Market Segment Outlook: Which Categories Are Growing Fastest?
The non-fungible token (NFT) art gallery tours market covered in this report is segmented –
1) By Tour Type: Virtual Tours, In-Person Tours, Hybrid Tours
2) By Platform: Web-Based, Mobile Apps, Virtual Reality (VR) Or Augmented Reality (AR) Platforms
3) By Revenue Model: Ticket Sales, Subscription, Sponsorship, Advertising, Other Revenue Model
4) By End-User: Art Collectors, Artists, Museums And Galleries, General Public
Subsegments:
1) By Virtual Tours: Self Guided Virtual Gallery Tours, Curated Virtual Exhibition Tours, Live Guided Virtual Art Tours, Interactive Virtual Walkthrough Tours, Educational Virtual Art Exploration Tours
2) By In-Person Tours: Guided Gallery Experience Tours, Artist Led Exhibition Tours, Curator Led Art Interpretation Tours, Event Based Exhibition Tours, Private Group Gallery Tours
3) By Hybrid Tours: Simultaneous Online And Physical Exhibition Tours, Live Streamed Gallery Walkthrough Tours, Mixed Audience Guided Exhibition Tours, Interactive Hybrid Exhibition Tours, Virtual And On Site Collaborative Art Tours
Non-Fungible Token (NFT) Art Gallery Tours Market Industry Trends Fueling Future Revenue Growth
Major companies operating in the non-fungible token (NFT) art gallery tours market are concentrating on expanding metaverse-based virtual art galleries, such as immersive three-dimensional exhibition environments, to bolster visitor engagement, broaden global access, and improve the discovery of digital artwork. Immersive three-dimensional exhibition environments are persistent virtual spaces that enable users to explore curated artworks, interact with digital objects, and experience guided art narratives through web-based or extended reality interfaces. For instance, in August 2024, Phygital Labs Joint Stock Company, a Vietnam-based software company, launched Galerio, an experience-driven spatial metaverse platform for art, culture, and history. Galerio features ultra-realistic three-dimensional visuals, artificial intelligence-guided tours, immersive soundscapes, and cross-platform web delivery with support for Vision Pro and Quest, which collectively enhance accessibility, deepen visitor interaction, and support curator-led storytelling in virtual exhibition settings.
Non-Fungible Token (NFT) Art Gallery Tours Market Key Participants And Competitive Landscape
Major companies operating in the non-fungible token (NFT) art gallery tours market are Samsung Electronics Co. Ltd., Sony Group Corporation, LY Corporation, Hyundai Motor Company, Rakuten Group Inc., SBI Holdings Inc., Kakao Corp., Mattel Inc., Coinbase Global Inc., Nexon Co. Ltd., Square Enix Holdings Co. Ltd., Konami Holdings Corporation, GMO Internet Group Inc., DeNA Co. Ltd., Com2uS Corp., Wemade Co. Ltd., Ubisoft Entertainment, COLOPL Inc., WISeKey International Holding AG (WKEY), Artmarket.com, Pullman Tokyo Tamachi.
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Non-Fungible Token (NFT) Art Gallery Tours Market Geographic Analysis: Where Is Demand Accelerating Fastest?
North America was the largest region in the non-fungible token (NFT) art gallery tours market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the non-fungible token (NFT) art gallery tours market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.