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Market Research Services Market Poised To Hit $116.02 Billion By 2030 With A 4.6% CAGR
The market research services market has experienced consistent expansion in its size over recent years. Projections indicate that its valuation will rise from $93.37 billion in 2025 to $96.77 billion by 2026, demonstrating a compound annual growth rate (CAGR) of 3.6%. Historically, this expansion has been driven by factors such as an increasing need for data-driven business decisions, the proliferation of consumer-focused product development strategies, the greater utilization of digital survey platforms, the heightened significance of brand tracking research, and the broader embrace of consulting models informed by analytics.
The market research services market size is set to observe steady expansion in the coming years, reaching $116.02 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.6%. This projected growth can be attributed to several factors including an increasing demand for predictive market intelligence, the rising adoption of automation in research execution, the expansion of real-time customer feedback systems, a growing focus on personalization analytics, and the increasing integration of research with CRM and marketing platforms. Significant trends anticipated during this period encompass the increasing use of AI-driven consumer insights platforms, a rising adoption of real-time data collection tools, the growing integration of advanced analytics into research workflows, an expansion of online and mobile survey methodologies, and an enhanced focus on behavioral and sentiment analysis.
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Market Research Services Market Growth Factors Behind Sustained Expansion
The market for market research services is anticipated to expand, propelled by consistent economic growth. Sustainable economic growth refers to economic development that seeks to meet human needs while preserving natural resources and the environment. Market research services empower businesses to identify market trends and consumer behavior, aiding them in making informed decisions about their offerings. This capacity enables businesses to maintain competitiveness and adjust to changing market conditions, thereby contributing to stable economic growth. For instance, according to the U.S. Bureau of Economic Analysis (BEA), a US-based government agency, real gross domestic product (GDP) increased at an annual rate of 2.1 percent in the second quarter of 2023 in the US. Thus, stable economic growth is a primary catalyst for the market research services market’s development.
Market Research Services Market Segment Breakdown: Which Categories Lead On Revenue?
The market research services market covered in this report is segmented –
1) By Type: Marketing Research And Analysis Services, Public Opinion And Election Polling
2) By Research Methodology: Qualitative Research, Quantitative Research, Hybrid / Mixed-Method Research
3) By End Use Industry: FMCG, Media, Healthcare & Life Science, Professional Services, Others End Use Industries
Subsegments:
1) By Marketing Research And Analysis Services: Consumer Research And Behavior Analysis, Brand Perception And Awareness Studies, Product Testing And Development Research
2) By Public Opinion And Election Polling: Political Polling And Survey Services, Public Opinion Studies On Social Issues, Election Forecast Modeling And Analysis
Market Research Services Market Industry Trends Fueling Future Revenue Growth
Leading companies in market research services are developing AI-driven real-time research platforms, such as Meta AI, to improve user experiences. Meta AI operates as a new assistant designed to interact with users conversationally, and it is available on WhatsApp, Messenger, and Instagram. For instance, in September 2023, Meta Platforms Inc., a US-based technology company, unveiled Meta AI. This assistant is powered by a customized model that integrates technology from Llama 2 and incorporates the latest large language model (LLM) research. During text-based exchanges, Meta AI can access live information through its collaboration with Bing search and also includes a feature for generating images.
Market Research Services Market Leading Companies And Competitive Benchmarking
Major companies operating in the market research services market include Nielsen Holdings Inc., IQVIA Holdings Inc., Gartner, Kantar Group, Ipsos Group S.A., GfK SE, Information Resources, Inc., Dynata, INTAGE Holdings Inc., Westat Inc., Global Vox Populi, RNB Research, Market Xcel Data Matrix Private Limited, Majestic MRSS, Hub of China, SIS International Research, Escalent (formerly Morpace), CIPMR, Adept Research, Tiny CX Freeform, Populix, Dataspring, Inkwood Research, Consumer Behavior Research Co., Ltd (CBR), Euromonitor International, IFF Research, Pharma Intelligence, Mintel, Dunnhumby, AMR Advanced Market Research GmbH, Wood Mackenzie, VCIOM (Russian Public Opinion Research Center), Business Analytica, Ateliar Market Research, Inquiry Market research, MAP Marketing Research, MAGRAM Market Research, Prodege LLC, The NPD Group, Inc., Forrester Research, ORC International Inc., Proactive Worldwide, Comscore, Stitch Marketing Research, Bauman Research & Consulting, LLC, Criba Research SA, Fine Research, AG3 Consulting, OnTarget, Arellano, Datum Internacional S.A., StatMark Group S.A., Brazil Market research, Ad hoc research, Al bar research, Inverita research, Eksen Research, C&O Marketing, Insight Scouts Research & Consultancy, Research & Consulting House (REACH), 4sight, Amass Market Research, Synergy Marketing and Consulting, Brandman Research, Geocartography Knowledge Group, ERA Research & Consultancy, Research Konnection, IVC Research Center, Omnibus, Sixth factor, Nagy Research MEACRO, Acnielsen Marketing & Media (Pty) Ltd., NOI Polls Limited, George, Klein and Associates (GK&A), BMI Research (Pty) LTD, Plus 94 Research, African Response, Ley Hausen.
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Market Research Services Market Largest Region By Revenue And Market Share
North America was the largest region in the market research services market in 2025.Western Europe was the second largest region in the market research services market. The regions covered in the market research services market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.