Built to provide research that’s more actionable and strategically valuable, The Business Research Company’s 2026 market reports include market attractiveness analysis, total addressable market sizing, company benchmarking matrices, interactive Excel dashboards, broader supply chain intelligence, emerging startup tracking, and in-depth product insights.
Marketing Research And Analysis Services Market Revenue Growth On Track For A 4.7% CAGR Through 2030
The marketing research and analysis services market has seen steady expansion in recent years. It is anticipated to increase from $84.46 billion in 2025 to $87.6 billion in 2026, achieving a compound annual growth rate (CAGR) of 3.7%. The expansion observed in prior periods stemmed from factors such as the increasing complexity of marketing campaigns, the growing availability of digital consumer data, the broader adoption of online research methodologies, the rising significance of measuring campaign effectiveness, and the implementation of analytics-driven marketing strategies.
The marketing research and analysis services market size is anticipated to experience consistent expansion over the next few years. It will grow to $105.31 billion in 2030 at a compound annual growth rate (CAGR) of 4.7%. This projected expansion during the forecast period is driven by a rising need for immediate marketing performance tracking, greater adoption of AI in marketing analytics, broader omnichannel research methodologies, an increased emphasis on ROI-focused marketing strategies, and wider deployment of advanced visualization tools. Key developments anticipated within the same period encompass a wider embrace of data-driven marketing analytics, increased application of predictive modeling techniques, deeper amalgamation of primary and secondary research information, broader availability of online quantitative research instruments, and a heightened concentration on actionable marketing insights.
Get A Free Sample Report With In-Depth Market Insights:
Marketing Research And Analysis Services Market Demand Drivers: What’s Powering Industry Growth?
The future expansion of the marketing research and analysis services market is anticipated to be fueled by increasing digitization. Digitization involves employing digital technologies to transform business models, uncover fresh revenue streams, and create value, encompassing the transition to a digital business and utilizing digital information technology to fundamentally alter business operations. This surge in digitalization has resulted in greater adoption of digital technologies within marketing research and analysis services, thereby enhancing capabilities in market analytics, pricing, and channel management. For example, in November 2023, the UK’s Central Digital and Data Office (CDDO), a government agency, reported a 19% growth in the Government Digital and Data profession between April 2022 and April 2023, reinforcing crucial digital proficiencies throughout the civil service. As a result, 32 organisations have adopted the standard Government Digital and Data pay framework, which aids in reducing reliance on contractors and delivers cost savings for taxpayers. Consequently, the expanding digitization is a key factor stimulating the growth of the marketing research and analysis services market.
Marketing Research And Analysis Services Market Segments: Where Is Growth Concentrated?
The marketing research and analysis services market covered in this report is segmented –
1) By Type: Quantitative Research, Qualitative Research
2) By Research Source: Primary Research, Secondary Research
3) By End Use Industry: IT Services, Manufacturing, Financial Services, Construction, Healthcare, Other End Use Industries
Subsegments:
1) By Quantitative Research: Surveys And Questionnaires, Online Polls And Web-Based Research, Statistical Analysis And Data Mining
2) By Qualitative Research: Focus Groups And In-Depth Interviews, Ethnographic Studies And Observations, Content Analysis And Thematic Analysis
Marketing Research And Analysis Services Market Innovation Trends: What Developments Are Reshaping The Industry?
Key companies operating in the marketing research and analysis services market are concentrating on introducing artificial intelligence (AI)-powered research tools to maximize their revenues. An AI-powered research tool is a software application that utilizes AI algorithms to automate and optimize various aspects of the research process. These tools are designed to assist researchers and data scientists in analyzing data more efficiently, ensuring an unbiased process, and making data-driven decisions. For example, in September 2023, Prelaunch.com, a US-based product market validation platform, unveiled its AI Market Research Tool, an AI-powered assistant developed to help companies identify rivals by swiftly pinpointing important strengths and flaws through the evaluation of hundreds of customer reviews. The analysis is structured to be simplified, allowing marketing professionals to gain more insight. This AI toolkit includes several essential features like an AI page builder, a survey summary, and AI competitor research tools, all aimed at automating some of the most time-consuming tasks faced by marketing professionals.
Marketing Research And Analysis Services Market Key Players Shaping Industry Direction
Major companies operating in the marketing research and analysis services market include Gartner, Inc, S&P Global Inc, Ipsos Group S.A., Moodys Corporation, GFK SE, Mintel, INTAGE Inc., Forrester Research Inc., GlobalData Plc, Global Vox Populi, Kantar IMRB, RNB Research, Market Xcel Data Matrix Private Limited, Majestic MRSS, Nielson, Hub of China, SIS International Research, Escalent, CIPMR, Adept Research, Tiny CX Freeform, Populix, Dataspring, Inkwood Research, Strategic Focus Research and Consultancy Ltd., QualWorld Asia, Acorn Marketing & Research Consultants Pte LTD, Blackbox Research, My Source Solutions, Stitch Marketing Research, Dynamic Search Sdn. Bhd., Cardas Research & Consulting Sdn Bhd, The Research Alliance, Axanteus Research and Consumer Behavior Research Co., LTD, Euromonitor International, IFF Research, Pharma Intelligence, Dunnhumby, AMR Advanced Market Research GmbH, Business Analytica, Ateliar Market Research, Inquiry Market research, MAP Marketing Research, MAGRAM Market Research, Prodege LLC, Westat, NPD Group, Inc., ORC International Inc., Dynata, IQVIA, Proactive Worldwide, Comscore, Information Resources, Inc., Bauman Research & Consulting LLC, Datum Internacional S.A., StatMark Group S.A., Brazil Market research, Ad hoc research and al bar research, C&O Marketing, Insight Scouts Research & Consultancy
View The Full Marketing Research And Analysis Services Market Report:
Marketing Research And Analysis Services Market Regional Analysis: Which Region Leads By Revenue?
North America was the largest region in the marketing research and analysis services market in 2025.Western Europe was the second largest region in the marketing research and analysis services market share. The regions covered in the marketing research and analysis services market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Reach Out To Our Team:
The Business Research Company: https://www.thebusinessresearchcompany.com/
Americas: +1 310-496-7795
Asia: +44 7882 955267 & +91 8897263534
Europe: +44 7882 955267
Email us at: marketing@tbrc.info
Follow us on:
LinkedIn: https://in.linkedin.com/company/the-business-research-company
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ
Global Market Model: https://www.thebusinessresearchcompany.com/global-market-model
Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.