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Omnichannel Retail Software Market Growth Potential: How Will Market Size Shift Through 2030?
The omnichannel retail software market has seen significant expansion in recent times. This market is expected to increase from $12.89 billion in 2025 to $15.82 billion in 2026, exhibiting a compound annual growth rate (CAGR) of 22.7%. The historical growth of the market can be ascribed to factors like the increased embrace of e-commerce, the growing requirement for channel integration, the proliferation of organized retail chains, a heightened focus on customer experience, and the widespread use of POS systems.
The omnichannel retail software market is set to experience substantial growth in the coming years, with its size projected to reach $31.85 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 19.1%. This expansion during the forecast period is primarily driven by factors like the increasing integration of cloud-native retail solutions, a rising need for real-time analytics, the evolving complexity of consumer buying journeys, the expansion of mobile commerce ecosystems, and greater investments in retail digital transformation. Significant trends anticipated in this period include the deployment of unified customer data platforms across different channels, improved real-time inventory visibility and synchronization, the seamless facilitation of buy online pick up in store (BOPIS), optimized cross-channel order orchestration, and the development of scalable, subscription-based omnichannel platforms.
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Omnichannel Retail Software Market Growth Factors Behind Sustained Expansion
The omnichannel retail software market is anticipated to expand due to the growing integration of IoT devices. These devices are interconnected gadgets that utilize sensors and internet access to gather and share data. Their rising usage stems from their capacity to generate valuable data insights, improve decision-making, and achieve substantial cost savings through streamlined operations and optimized resource utilization. Omnichannel retail software serves as a crucial platform for retailers employing IoT devices to enhance the shopping experience, manage operations, and drive revenue. For example, in September 2024, IoT Analytics GmbH, a Germany-based non-governmental organization, reported 16.6 billion connected IoT devices by the close of 2023, marking a 15% increase from 2022. IoT Analytics also projects a further 13% growth, reaching 18.8 billion by the end of 2024. Moreover, the total count of connected IoT devices is forecasted to reach 40 billion by 2030, a considerable rise from the 2023 market update. Consequently, the expanding adoption of IoT devices is fueling the growth of the omnichannel retail software market.
Omnichannel Retail Software Market Segment Analysis And Revenue Potential
The omnichannel retail software market covered in this report is segmented –
1) By Offering Type: Solution, Services
2) By Deployment: On-Premises, On-Cloud
3) By Organization Size: Small Enterprises, Medium Enterprises, Large Enterprises
4) By End Users: Books And Stationery, Consumer Electronics And Accessories, Apparel, Footwear And Accessories, Furniture And Home Furnishings, Health And Beauty, Sports Goods, Fast Moving Consumer Goods, Transportation, Other End Users
Subsegments:
1) By Solution: Point Of Sale (POS) Systems, Inventory Management Systems, Order Management Systems (OMS), Customer Relationship Management (CRM) Solutions, E-commerce Platforms, Mobile Commerce Solutions, Payment Gateway Solutions, Supply Chain Management (SCM) Solutions, Analytics And Reporting Tools, Personalization And Recommendation Engines, Omnichannel Marketing Solutions
2) By Services: Consulting Services, Integration Services, Customization Services, Training And Support Services, Cloud Hosting Services, Managed Services, Data Analytics Services
Omnichannel Retail Software Market Industry Trends Fueling Future Revenue Growth
Leading firms within the omnichannel retail software market are concentrating on creating advanced merchandiser order management systems, aiming to achieve a competitive advantage in the sector. This merchandiser order management application is designed to improve the customer shopping journey by providing comprehensive omnichannel retailing functions. As an example, during April 2024, HotWax Commerce, a US-based software enterprise, introduced the HotWax Order Management App. The application allows merchandisers to manually manage the release of pre-orders, even at the individual order item level, thereby affording them increased command over stock levels and the entire pre-ordering procedure. Furthermore, the software facilitates merchandisers in identifying and releasing pre-orders based on criteria such as the original order date, the promised delivery date, and the current inventory status.
Omnichannel Retail Software Market Competitive Landscape: Which Companies Lead The Industry?
Major companies operating in the omnichannel retail software market are IBM Corporation, Oracle Corporation, SAP SE, Salesforce.com Inc., Toshiba Corporation, Cognizant Technology Solutions Corp., Infosys Ltd., Adobe Commerce, NCR Corporation, Shopify Plus, Infor Global Solutions Inc., Diebold Nixdorf AG, Blue Yonder, Lightspeed Retail, Aptos Retail, BigCommerce, VTEX, Mi9 Retail, Commercetools, Brightpearl, Openbravo, Elastic Path, Salsify, Pimcore, Kibo Commerce
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Omnichannel Retail Software Market Regional Outlook: Where Is Opportunity Concentrated?
North America was the largest region in the omnichannel retail software market in 2025. The regions covered in the omnichannel retail software market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.