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Tracking As A Service Market Forecast Highlighting Growth From $6.12 Billion To $11.26 Billion
The tracking as a service market has experienced substantial expansion in recent years. It is anticipated to increase from $5.24 billion in 2025 to $6.12 billion in 2026, exhibiting a compound annual growth rate (CAGR) of 16.8%. The expansion observed in the historic period is attributable to several factors, including the wider adoption of GPS-enabled fleet tracking, the emergence of logistics digitization initiatives, a heightened need for shipment visibility, the embrace of pay-as-you-go software models, and the increased availability of affordable IoT sensors.
The tracking as a service market size is anticipated to undergo significant expansion in the coming years. It is projected to reach $11.26 billion by 2030, growing at a compound annual growth rate (CAGR) of 16.5%. This growth during the forecast period is attributable to factors such as the increasing demand for real-time asset intelligence, the expansion of cross-border logistics monitoring, rising adoption among small and medium enterprises, the growth of data-driven supply chain management, and the integration of AI-based tracking analytics. Prominent trends for the forecast period include the increasing adoption of cloud-based asset tracking platforms, the rising use of real-time location analytics, the growing integration of subscription-based tracking models, the expansion of predictive tracking and alert systems, and an enhanced focus on end-to-end supply chain visibility.
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Tracking As A Service Market Expansion Drivers: What Is Shaping Future Growth?
The rise of e-commerce is projected to drive the expansion of the tracking as a service market in the upcoming period. E-commerce, or electronic commerce, refers to the transaction of goods and services through digital channels, including online marketplaces, mobile applications, and business-to-consumer or business-to-business exchanges performed over the internet. A significant contributor to the growth of e-commerce is consumers’ growing preference for ease, given that digital platforms facilitate effortless product access, accelerated purchasing procedures, and flexible payment methods, aligning with contemporary lifestyles and reducing impediments associated with traditional retail. Tracking as a service supports e-commerce by offering immediate visibility into order status and delivery updates, thereby boosting customer satisfaction through accurate tracking information and prompt issue resolution. As an illustration, according to the United States Census Bureau in August 2025, overall e-commerce sales reached an approximate $1,192.6 billion in 2024, representing an 8.1% (±1.1) increase from 2023, with e-commerce making up 16.1% of total retail sales compared to 15.3% in the prior year. Therefore, the increase in e-commerce is a key driver for the growth of the tracking as a service market.
Tracking As A Service Market Segments: Where Are The Largest Growth Opportunities?
The tracking as a service market covered in this report is segmented –
1) By Component: Software, Services
2) By Deployment: On Cloud, On-Premise
3) By Enterprise Size: Large Enterprises, Small And Medium Enterprises
4) By End-User: Transportation And Logistic, Manufacturing, Healthcare, Food And Beverage, Retail, IT And Telecom, Other End-Users
Subsegments:
1) By Software: Application Management, Security Management, Network Monitoring, Data Analytics, Configuration Management
2) By Services: Professional Services, Managed Services, Consulting Services, Support And Maintenance, Integration And Deployment
Tracking As A Service Market Strategic Trends: What Is Defining The Next Phase Of Growth?
Leading companies in the tracking as a service market are concentrating on creating advanced solutions, like sensor-driven monitoring platforms, to achieve a competitive edge. A sensor-rich monitoring platform collects real-time data from linked devices and uses intelligent analysis to identify practical insights. For instance, in January 2023, Sensata Technologies, a US-based industrial technology company, unveiled Sensata INSIGHTS, an extensive Internet of Things (IoT) platform that provides asset tracking, telematics, and data analytics solutions to boost operational transparency and deliver actionable intelligence across sectors such as transportation, logistics, and construction. Sensata INSIGHTS merges proprietary hardware and software with artificial intelligence (AI) and machine learning capabilities to transform raw sensor data into actionable, high-quality intelligence from Sensata Technologies. It provides thorough, end-to-end visibility throughout the supply chain, including logistics, telematics, and worksite monitoring, offering deeper insights and improved data quality.
Tracking As A Service Market Major Participants And Competitive Dynamics
Major companies operating in the tracking as a service market are Verizon Communications, AT&T Inc., Honeywell International Inc., Stanley Black And Decker Inc., Motorola Solutions, Rockwell Automation, PCCW Enterprises Limited, Zebra Technologies Corp, Trimble Inc, Infor, Geotab Inc, Samsara Inc., Mojix, Ituran Location and Control Ltd, Overhaul, Midmark Co., Impinj Inc, Powerfleet Inc, Blackline Safety Corp., Ezo, Micromain, Finale Inventory, Sortly Inc.
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Tracking As A Service Market Regional Analysis And Leading Geography
North America was the largest region in the tracking as a service market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the tracking as a service market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.