Designed to make market research more actionable and strategically valuable, The Business Research Company’s 2026 market reports feature market attractiveness scoring, total addressable market sizing, company benchmarking matrices, interactive Excel dashboards, deeper supply chain intelligence, emerging startup tracking, and granular product-level insights.
How Fast Is The Automotive Noise, Vibration And Harshness Materials Market Growing? Market Size, CAGR And Forecast Insights
The automotive noise, vibration and harshness materials market has experienced substantial growth in recent years. It is projected to expand from $14.31 billion in 2025 to $15.41 billion in 2026, at a compound annual growth rate (CAGR) of 7.7%. This historical growth can be attributed to the rising use of rubber, plastic, and foam NVH materials, their adoption in passenger cars and commercial vehicles, integration in hoods, trunks, and chassis, an increase in absorbers and isolators, and the utilization of fibers and composite materials.
The automotive noise, vibration and harshness materials market size is forecast to show considerable expansion over the next few years. It is expected to climb to $20.61 billion in 2030, achieving a compound annual growth rate (CAGR) of 7.5%. The projected rise during this forecast period can be attributed to several factors, including an increase in AI-driven NVH analysis, the growing deployment of smart acoustic materials, the development of eco-friendly and sustainable NVH solutions, the expansion of IoT-connected vibration monitoring, and the increased adoption of lightweight material applications. Significant trends anticipated in the forecast period encompass the integration of AI-driven NVH analysis systems, the utilization of smart vibration dampening materials, the implementation of IoT-connected acoustic monitoring, the proliferation of lightweight noise absorption materials, and the advancement of eco-friendly NVH solutions.
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Automotive Noise, Vibration And Harshness Materials Market Momentum: Key Driver Expected To Boost Growth Through 2030
The increasing sales of lightweight vehicles are projected to drive the expansion of the automotive noise, vibration, and harshness materials market. Lightweight vehicles are defined as motor vehicles that have a reduced weight compared to their counterparts within the same category. Automotive noise, vibration, and harshness materials are utilized in these lightweight vehicles to address the distinct challenges of reducing vehicle weight while simultaneously maintaining a comfortable, quiet, and safe driving experience. For instance, in August 2024, data from the Federal Reserve Economic Data, a US-based government organization, revealed that in January 2024, sales of lightweight vehicles, encompassing autos and light trucks, grew to 15.002 million units, up from 13.431 million units in January 2023, representing an approximate year-over-year increase of 11.7%. Thus, the increased sales of lightweight vehicles are significantly contributing to the growth of the automotive noise, vibration, and harshness materials market.
Automotive Noise, Vibration And Harshness Materials Market Segments: A Category-By-Category Overview
The automotive noise, vibration and harshness materials market covered in this report is segmented –
1) By Type: Rubber, Plastic And Foam, Fibers, Other Types
2) By Vehicle: Passenger Cars, Light Commercial Vehicles (LCV), Heavy Commercial Vehicles (HCV)
3) By Application: Absorber, Isolator, Damper
4) By End User: Hood, Trunk, Chassis, Other End-Users
Subsegments:
1) By Rubber: Natural Rubber, Synthetic Rubber, Rubber Composites
2) By Plastic and Foam: Polyurethane Foam, PVC Foam, Acoustical Plastic Panels
3) By Fibers: Polyester Fibers, Glass Fibers, Natural Fibers (e.g., Cotton, Wool)
4) By Other Types: Mass Loaded Vinyl (MLV), Composite Materials, Acoustic Sealants and Adhesives
Which Emerging Trends Are Gaining Traction In The Automotive Noise, Vibration And Harshness Materials Market?
A primary trend gaining traction in the automotive noise, vibration and harshness materials market is technological advancement. To fortify their standing within the automotive noise, vibration and harshness materials market, leading companies are actively innovating products utilizing advanced technologies. As an illustration, VI-grade, an Italy-based technology firm, introduced the DiM FSS simulator in June 2024. This DiM FSS (Driver-in-the-Loop Full-Scale Simulator) from VI-grade represents a state-of-the-art simulation platform designed to integrate actual drivers into a lifelike virtual setting, enabling comprehensive evaluations of vehicle dynamics and driver engagement. Engineers can utilize this simulator to evaluate vehicle performance across a wide array of scenarios, which substantially reduces both development costs and time, concurrently enhancing safety and precision.
Automotive Noise, Vibration And Harshness Materials Market Key Participants: Prominent Companies At A Glance
Major companies operating in the automotive noise, vibration and harshness materials market are Dow Chemical Company, 3M Company, Sumitomo Riko Co. Ltd., Covestro AG, Huntsman International LLC, Celanese Corporation, Eastman Chemical Company, Nihon Tokushu Toryo Co. Ltd., Second Skin Audio Inc., FatMat Sound Control, HushMat Inc., Soundproof Cow LLC, GT Sound Control Inc., Wolverine Advanced Materials LLC, Silent Coat UK Ltd., DuPont de Nemours Inc., Exxon Mobil Corporation, Lanxess AG, Saudi Basic Industries Corporation, Goodyear Tire & Rubber Company, Yokohama Rubber Company Limited, H.B. Fuller Company, Sika AG, Autoneum Holding AG, Nitto Denko Corporation, Henkel AG & Co. KGaA, W. L. Gore & Associates Inc., Borgers SE & Co. KGaA, Megasorber Pty Ltd., Silentium Ltd., Vibracoustic GmbH, ElringKlinger AG, Rogers Corporation, Saint-Gobain S.A.
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Top Region In The Automotive Noise, Vibration And Harshness Materials Market: A Global Perspective
Asia-Pacific was the largest region in the automotive noise, vibration and harshness materials market in 2025. The regions covered in the automotive noise, vibration and harshness materials market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.
