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Automotive Noise, Vibration And Harshness Materials Market Expected To Reach $20.61 Billion By 2030 At 7.5% CAGR
The automotive noise, vibration and harshness materials market size has experienced robust growth in recent years. It is projected to expand from $14.31 billion in 2025 to $15.41 billion in 2026, demonstrating a compound annual growth rate (CAGR) of 7.7%. Historically, this growth can be ascribed to factors such as the increased deployment of rubber, plastic, and foam NVH materials, their widespread adoption in passenger cars and commercial vehicles, their integration into components like hoods, trunks, and chassis, the expansion of absorbers and isolators, and the utilization of fibers and composite materials.
The automotive noise, vibration and harshness materials market size is projected for substantial expansion over the upcoming years, with an expected growth to $20.61 billion by 2030, demonstrating a compound annual growth rate (CAGR) of 7.5%. This anticipated growth during the forecast period is propelled by factors such as the increasing application of AI-driven NVH analysis, the growing deployment of smart acoustic materials, the rise in eco-friendly and sustainable NVH solutions, the expansion of IoT-connected vibration monitoring, and the heightened use of lightweight material applications. Prominent developments in the forecast period are set to include the adoption of AI-driven NVH analysis systems, the integration of smart vibration dampening materials, the implementation of IoT-connected acoustic monitoring, the proliferation of lightweight noise absorption materials, and the development of eco-friendly NVH solutions.
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Automotive Noise, Vibration And Harshness Materials Market Growth Momentum: Which Factors Are Influencing Demand?
The automotive noise, vibration, and harshness materials market is expected to grow, driven by the increased sales of lightweight vehicles. These vehicles are defined as motor vehicles with a reduced weight in comparison to their counterparts in the same class. Automotive noise, vibration, and harshness materials are employed in lightweight vehicles to mitigate the specific challenges related to weight reduction while simultaneously maintaining a comfortable, quiet, and safe driving experience. For instance, according to the Federal Reserve Economic Data, a US-based government organization, it was reported in August 2024 that sales of lightweight vehicles, which include autos and light trucks, rose to 15.002 million units in January 2024. This marks an increase from 13.431 million units recorded in January 2023, showcasing a growth of approximately 11.7% year-over-year. Thus, the escalating sales of lightweight vehicles are fueling the expansion of the automotive noise, vibration, and harshness materials market.
Automotive Noise, Vibration And Harshness Materials Market Segment Performance And Strategic Opportunities
The automotive noise, vibration and harshness materials market covered in this report is segmented –
1) By Type: Rubber, Plastic And Foam, Fibers, Other Types
2) By Vehicle: Passenger Cars, Light Commercial Vehicles (LCV), Heavy Commercial Vehicles (HCV)
3) By Application: Absorber, Isolator, Damper
4) By End User: Hood, Trunk, Chassis, Other End-Users
Subsegments:
1) By Rubber: Natural Rubber, Synthetic Rubber, Rubber Composites
2) By Plastic and Foam: Polyurethane Foam, PVC Foam, Acoustical Plastic Panels
3) By Fibers: Polyester Fibers, Glass Fibers, Natural Fibers (e.g., Cotton, Wool)
4) By Other Types: Mass Loaded Vinyl (MLV), Composite Materials, Acoustic Sealants and Adhesives
Automotive Noise, Vibration And Harshness Materials Market Trends Driving Strategic Industry Expansion
Technological advancement stands out as the prominent trend gaining momentum in the automotive noise, vibration and harshness materials market. Key companies in the automotive noise, vibration and harshness materials market are developing innovative products with advanced technologies to reinforce their presence in the sector. For example, in June 2024, VI-grade, an Italy-based technology company, introduced its DiM FSS simulator. The DiM FSS (Driver-in-the-Loop Full-Scale Simulator) from VI-grade is an advanced simulation platform that integrates actual drivers into a realistic virtual setting, allowing for extensive testing of vehicle dynamics and driver interactions. This simulator enables engineers to evaluate vehicle performance across varied scenarios, leading to substantial reductions in development costs and time, while simultaneously enhancing safety and precision.
Automotive Noise, Vibration And Harshness Materials Market Key Players: Which Companies Shape Industry Competition?
Major companies operating in the automotive noise, vibration and harshness materials market are Dow Chemical Company, 3M Company, Sumitomo Riko Co. Ltd., Covestro AG, Huntsman International LLC, Celanese Corporation, Eastman Chemical Company, Nihon Tokushu Toryo Co. Ltd., Second Skin Audio Inc., FatMat Sound Control, HushMat Inc., Soundproof Cow LLC, GT Sound Control Inc., Wolverine Advanced Materials LLC, Silent Coat UK Ltd., DuPont de Nemours Inc., Exxon Mobil Corporation, Lanxess AG, Saudi Basic Industries Corporation, Goodyear Tire & Rubber Company, Yokohama Rubber Company Limited, H.B. Fuller Company, Sika AG, Autoneum Holding AG, Nitto Denko Corporation, Henkel AG & Co. KGaA, W. L. Gore & Associates Inc., Borgers SE & Co. KGaA, Megasorber Pty Ltd., Silentium Ltd., Vibracoustic GmbH, ElringKlinger AG, Rogers Corporation, Saint-Gobain S.A.
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Automotive Noise, Vibration And Harshness Materials Market Leading Geography: Which Region Generates The Most Revenue?
Asia-Pacific was the largest region in the automotive noise, vibration and harshness materials market in 2025. The regions covered in the automotive noise, vibration and harshness materials market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.