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Automotive Noise, Vibration And Harshness Materials Market Size And Revenue Outlook Through 2030
The automotive noise, vibration and harshness materials market has witnessed robust expansion in recent years. Its value is anticipated to climb from $14.31 billion in 2025 to $15.41 billion in 2026, achieving a compound annual growth rate (CAGR) of 7.7%. The historical increase can be attributed to several factors, including the rising adoption of rubber, plastic, and foam NVH materials, their integration into passenger cars and commercial vehicles, their incorporation within hoods, trunks, and chassis, the expansion in demand for absorbers and isolators, and the utilization of fibers and composite materials.
The automotive noise, vibration, and harshness materials market is expected to experience robust expansion in the coming years. This market is projected to reach $20.61 billion by 2030, demonstrating a compound annual growth rate (CAGR) of 7.5%. The anticipated growth during this period stems from the increasing prevalence of AI-driven NVH analysis, the rising implementation of smart acoustic materials, the advancement of eco-friendly and sustainable NVH solutions, the broadening scope of IoT-connected vibration monitoring, and a greater emphasis on lightweight material applications. Key developments anticipated for the forecast period include the uptake of AI-driven NVH analysis systems, the integration of smart vibration dampening materials, the deployment of IoT-connected acoustic monitoring, the expansion of lightweight noise absorption materials, and the continuous development of eco-friendly NVH solutions.
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Automotive Noise, Vibration And Harshness Materials Market Growth Drivers: What’s Behind The Acceleration?
The automotive noise, vibration, and harshness materials market is anticipated to expand due to the rising sales of lightweight vehicles. These vehicles are characterized as motor vehicles that weigh less than other vehicles in their respective categories. Automotive noise, vibration, and harshness materials are crucial for lightweight vehicles, helping overcome the specific difficulties of weight reduction while ensuring a comfortable, quiet, and safe driving experience. For example, data released in August 2024 by the Federal Reserve Economic Data, a US-based government organization, indicated that in January 2024, sales of lightweight vehicles, encompassing autos and light trucks, rose to 15.002 million units from 13.431 million units in January 2023, marking an approximate 11.7% year-on-year increase. Consequently, the increasing sales of lightweight vehicles are fueling the expansion of the automotive noise, vibration, and harshness materials market.
Automotive Noise, Vibration And Harshness Materials Market Segment Outlook: Which Categories Are Growing Fastest?
The automotive noise, vibration and harshness materials market covered in this report is segmented –
1) By Type: Rubber, Plastic And Foam, Fibers, Other Types
2) By Vehicle: Passenger Cars, Light Commercial Vehicles (LCV), Heavy Commercial Vehicles (HCV)
3) By Application: Absorber, Isolator, Damper
4) By End User: Hood, Trunk, Chassis, Other End-Users
Subsegments:
1) By Rubber: Natural Rubber, Synthetic Rubber, Rubber Composites
2) By Plastic and Foam: Polyurethane Foam, PVC Foam, Acoustical Plastic Panels
3) By Fibers: Polyester Fibers, Glass Fibers, Natural Fibers (e.g., Cotton, Wool)
4) By Other Types: Mass Loaded Vinyl (MLV), Composite Materials, Acoustic Sealants and Adhesives
Automotive Noise, Vibration And Harshness Materials Market Trends: What’s Defining The Industry’s Next Phase?
Technological advancement stands out as a crucial and increasingly prominent trend in the automotive noise, vibration and harshness materials market. Leading companies operating within the automotive noise, vibration and harshness materials market are actively developing products with sophisticated technologies to reinforce their standing in the market. As an illustration, in June 2024, VI-grade, an Italy-based technology company, unveiled the DiM FSS simulator. VI-grade’s DiM FSS (Driver-in-the-Loop Full-Scale Simulator) functions as a state-of-the-art simulation platform, immersing actual drivers in a realistic virtual setting to allow for comprehensive testing of vehicle dynamics and driver interactions. This simulator empowers engineers to evaluate vehicle performance across varied scenarios, substantially reducing development costs and time, concurrently enhancing safety and precision.
Automotive Noise, Vibration And Harshness Materials Market Leading Companies And Competitive Benchmarking
Major companies operating in the automotive noise, vibration and harshness materials market are Dow Chemical Company, 3M Company, Sumitomo Riko Co. Ltd., Covestro AG, Huntsman International LLC, Celanese Corporation, Eastman Chemical Company, Nihon Tokushu Toryo Co. Ltd., Second Skin Audio Inc., FatMat Sound Control, HushMat Inc., Soundproof Cow LLC, GT Sound Control Inc., Wolverine Advanced Materials LLC, Silent Coat UK Ltd., DuPont de Nemours Inc., Exxon Mobil Corporation, Lanxess AG, Saudi Basic Industries Corporation, Goodyear Tire & Rubber Company, Yokohama Rubber Company Limited, H.B. Fuller Company, Sika AG, Autoneum Holding AG, Nitto Denko Corporation, Henkel AG & Co. KGaA, W. L. Gore & Associates Inc., Borgers SE & Co. KGaA, Megasorber Pty Ltd., Silentium Ltd., Vibracoustic GmbH, ElringKlinger AG, Rogers Corporation, Saint-Gobain S.A.
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Automotive Noise, Vibration And Harshness Materials Market Geographic Analysis: Where Is Demand Rising Fastest?
Asia-Pacific was the largest region in the automotive noise, vibration and harshness materials market in 2025. The regions covered in the automotive noise, vibration and harshness materials market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Wasay has over a decade of experience in market research, data modelling, and analytics, with prior experience at GlobalData and Decision Tree Consulting Services. At The Business Research Company , he leads research operations across syndicated studies, customized consulting engagements, and the Global Market Model platform. His professional experience includes supporting organizations such as Boston Consulting Group, KPMG, and Ernst & Young. Wasay holds a degree in Electronics and Communications Engineering, postgraduate management qualifications from International Management Institute Belgium and Indian School of Business and Entrepreneurship, and completed the Integrated Program in Business Analytics from Indian Institute of Management Indore.
